Sports Final Exam Questions and
Answers
Common contexts for communication include interpersonal, group, organizational, and
mass mediated. - correct answer-True
Advertisements and many other marketing materials are not considered a component of
the strategic sport communication model. - correct answer-False
Convergence of media entities provides few opportunities in sport communication. -
correct answer-False
Which of the following is NOT an element of the strategic sport communication model
(SSCM)? - correct answer-Sport legal issues
Which communication theory states that audience members self-select which mass
media messages to embrace based on their psychological dispositions and needs? -
correct answer-Uses and gratification
An organizational activity that results in the creation, coordination, and organization of
information about that organization and the dissemination of it to the public through the
mass media is called - correct answer-Media Relations
Sport __ professionals are responsible for creating, organizing, and executing charitable
initiatives and other programs that involve the sport entity in community enhancement. -
correct answer-Community Relations
Situational Influences on the Sport Consumer - correct answer-the influence arising
from factors that are particular to a specific time and place and are independent on
individual customers' characteristics
Physical surrounding - correct answer-Geographic location, décor, round, smells.
Lighting, weather, crowding
Social surroundings - correct answer-Physical presence of others
Task requirements - correct answer-Context of the purchase(intent/requirement)
Time pressures - correct answer-Potential temporal influence
Antecedent states - correct answer-Anxiety, excitement, hunger, fatigue, illness
Answers
Common contexts for communication include interpersonal, group, organizational, and
mass mediated. - correct answer-True
Advertisements and many other marketing materials are not considered a component of
the strategic sport communication model. - correct answer-False
Convergence of media entities provides few opportunities in sport communication. -
correct answer-False
Which of the following is NOT an element of the strategic sport communication model
(SSCM)? - correct answer-Sport legal issues
Which communication theory states that audience members self-select which mass
media messages to embrace based on their psychological dispositions and needs? -
correct answer-Uses and gratification
An organizational activity that results in the creation, coordination, and organization of
information about that organization and the dissemination of it to the public through the
mass media is called - correct answer-Media Relations
Sport __ professionals are responsible for creating, organizing, and executing charitable
initiatives and other programs that involve the sport entity in community enhancement. -
correct answer-Community Relations
Situational Influences on the Sport Consumer - correct answer-the influence arising
from factors that are particular to a specific time and place and are independent on
individual customers' characteristics
Physical surrounding - correct answer-Geographic location, décor, round, smells.
Lighting, weather, crowding
Social surroundings - correct answer-Physical presence of others
Task requirements - correct answer-Context of the purchase(intent/requirement)
Time pressures - correct answer-Potential temporal influence
Antecedent states - correct answer-Anxiety, excitement, hunger, fatigue, illness
