McDonald's Case Study 100% Solved
Stakeholders Correct Ans-Employers → directly or indirectly employs staff at head office and
company stores or locally through individual franchises
Employees → 1.9 million employees worldwide. Many are young workers.
Employer associations → member of The Franchise Council of Australia (FCA) - represents
franchisors, franchisees and suppliers.
Trade Unions → the SDA -- have a minor impact
Government → Australian Taxation Office for GST
Society → societal expectations influence management, eg high school education = restricts
hours students are allowed to work.
Legal Correct Ans-Employment Contract → The fair work Act 2009
Economic (HR) Correct Ans-Seen as recession proof as it is not impacted by general
economic conditions. In countries like China the level of economic growth has driven McD's to
open stores more rapidly than itstraditonal markets. Greater performance of economy leads to
more sales = more jobs.
Technological (HR) Correct Ans-All employees use the app Metime -- used for rostering, pay
and training. Employees have personal log in to this system which helps maintain effective
communication.
Self serve kiosks and mobile ordering apps = remove the need for the customer to interacte
directly with employee (BENEFICIAL FOR DURING COVID) .
, Also automated drink dispensers allow staff to be free to perform other duties, or reduce staff
numbers overall.
Social - changing work patterns and living standards Correct Ans-Open 24/7 = employees
working varied shifts , change in traditional working patterns of 9-5 mon-fri.
A work at home policy = greater flexibility.
18 weeks paid parental leave for company employees, also discounted childcare and
breastfeeding rooms for parents returning to work.
Ethics and Corporate Responsibility Correct Ans-Leader in employing a diverse workforce =
good reputation
Employees 71% of staff on casual basis. (65% are aged 14-18) → first job and not part of trade
union = potential power imbalance. To combat this, the business provides confidential
communication channels to resolve issues.
Acquisition Correct Ans-Can apply through Snapchat or one central website.
Prospective employees do a short introductory quiz = see if they are a good fit.
May also include a 30 min interview.
Development Correct Ans-McAus spends AU$40 million on training/year.
Prior to first shift, new employees must compete induction program in store and online via
Metime portal.
Stakeholders Correct Ans-Employers → directly or indirectly employs staff at head office and
company stores or locally through individual franchises
Employees → 1.9 million employees worldwide. Many are young workers.
Employer associations → member of The Franchise Council of Australia (FCA) - represents
franchisors, franchisees and suppliers.
Trade Unions → the SDA -- have a minor impact
Government → Australian Taxation Office for GST
Society → societal expectations influence management, eg high school education = restricts
hours students are allowed to work.
Legal Correct Ans-Employment Contract → The fair work Act 2009
Economic (HR) Correct Ans-Seen as recession proof as it is not impacted by general
economic conditions. In countries like China the level of economic growth has driven McD's to
open stores more rapidly than itstraditonal markets. Greater performance of economy leads to
more sales = more jobs.
Technological (HR) Correct Ans-All employees use the app Metime -- used for rostering, pay
and training. Employees have personal log in to this system which helps maintain effective
communication.
Self serve kiosks and mobile ordering apps = remove the need for the customer to interacte
directly with employee (BENEFICIAL FOR DURING COVID) .
, Also automated drink dispensers allow staff to be free to perform other duties, or reduce staff
numbers overall.
Social - changing work patterns and living standards Correct Ans-Open 24/7 = employees
working varied shifts , change in traditional working patterns of 9-5 mon-fri.
A work at home policy = greater flexibility.
18 weeks paid parental leave for company employees, also discounted childcare and
breastfeeding rooms for parents returning to work.
Ethics and Corporate Responsibility Correct Ans-Leader in employing a diverse workforce =
good reputation
Employees 71% of staff on casual basis. (65% are aged 14-18) → first job and not part of trade
union = potential power imbalance. To combat this, the business provides confidential
communication channels to resolve issues.
Acquisition Correct Ans-Can apply through Snapchat or one central website.
Prospective employees do a short introductory quiz = see if they are a good fit.
May also include a 30 min interview.
Development Correct Ans-McAus spends AU$40 million on training/year.
Prior to first shift, new employees must compete induction program in store and online via
Metime portal.
