©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
MKG 420 EXAM 4 Questions With Correct
Answers
Effective sampling program - answer✔expected to have short purchase cycles
divisible
of relatively low unit value
extreme couponing - answer✔the activity of merging shopping skills with coupon use in an
effort to save as much money as possible while shopping
trade shows - answer✔used to display companies product lines
real time data - answer✔available from computerized checkout scanners that make it possible
for retailers to monitor promotions and track the results they yield on a daily basis
attribution theory - answer✔when no external incentive is available consumers attribute their
purchase behavior to favorable feelings about a brand
loyalty programs - answer✔encourage consumers to use products on a continual basis
trade allowances - answer✔offered by manufacturers to encourage retailers and wholesalers to
promote their product
sales promotion trap - answer✔when several competitors use promotions extensively
spiral
planograms - answer✔configurations of products that occupy a shelf section in a store are
referred to as
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
consumer franchise building promotions - answer✔sales promotion activities that commuicate
distinctive brand attributes and contribute to the development and reinforcement of brand
identity
sampling - answer✔helps consumers to experience a product directly
most expensive way to generate trial
ingredient sponsored cooperative advertising - answer✔helps establish end products that
include a companys materials and ingredients
goal of self liquidating premiums - answer✔cover costs and offer value
price off deals - answer✔sales promotions wherein the price of a brand is reduced and which
are typically offered right on the package through specially marked price packs
used to attract price sensitive consumers
account specific marketing - answer✔manufacturers associate with individual retailers to
develop a customized promotion that achieves mutual objectives
coupons - answer✔the most widely used sales promotion technique
freestanding inserts - answer✔four color multipage printed advertising booklets that contain
consumer packaged goods coupon offers delivered with newspapers
non franchise building promotions - answer✔modeled to accelerate the purchase decision
process
event marketing - answer✔a type of promotion where a company or brand is associated with
an event or where a themed activity is created for the purpose of providing experiences for
consumers and promoting a product or service
cooperative advertising - answer✔a program designed to motivate distributors and retailers to
carry a product and make an extra effort to push it to their customers
sales training program - answer✔classes conducted by manufacturers for retail personnel to
increase their knowledge of a product or a product line in a trade oriented promotion
bonus packs - answer✔provide consumers with extra value and product
2|Page
11/16/2024 10:16 AM
MKG 420 EXAM 4 Questions With Correct
Answers
Effective sampling program - answer✔expected to have short purchase cycles
divisible
of relatively low unit value
extreme couponing - answer✔the activity of merging shopping skills with coupon use in an
effort to save as much money as possible while shopping
trade shows - answer✔used to display companies product lines
real time data - answer✔available from computerized checkout scanners that make it possible
for retailers to monitor promotions and track the results they yield on a daily basis
attribution theory - answer✔when no external incentive is available consumers attribute their
purchase behavior to favorable feelings about a brand
loyalty programs - answer✔encourage consumers to use products on a continual basis
trade allowances - answer✔offered by manufacturers to encourage retailers and wholesalers to
promote their product
sales promotion trap - answer✔when several competitors use promotions extensively
spiral
planograms - answer✔configurations of products that occupy a shelf section in a store are
referred to as
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
consumer franchise building promotions - answer✔sales promotion activities that commuicate
distinctive brand attributes and contribute to the development and reinforcement of brand
identity
sampling - answer✔helps consumers to experience a product directly
most expensive way to generate trial
ingredient sponsored cooperative advertising - answer✔helps establish end products that
include a companys materials and ingredients
goal of self liquidating premiums - answer✔cover costs and offer value
price off deals - answer✔sales promotions wherein the price of a brand is reduced and which
are typically offered right on the package through specially marked price packs
used to attract price sensitive consumers
account specific marketing - answer✔manufacturers associate with individual retailers to
develop a customized promotion that achieves mutual objectives
coupons - answer✔the most widely used sales promotion technique
freestanding inserts - answer✔four color multipage printed advertising booklets that contain
consumer packaged goods coupon offers delivered with newspapers
non franchise building promotions - answer✔modeled to accelerate the purchase decision
process
event marketing - answer✔a type of promotion where a company or brand is associated with
an event or where a themed activity is created for the purpose of providing experiences for
consumers and promoting a product or service
cooperative advertising - answer✔a program designed to motivate distributors and retailers to
carry a product and make an extra effort to push it to their customers
sales training program - answer✔classes conducted by manufacturers for retail personnel to
increase their knowledge of a product or a product line in a trade oriented promotion
bonus packs - answer✔provide consumers with extra value and product
2|Page
