©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
MKG 420 CH 2 4.75/5 Exam Questions With
Correct Answers
_____ segmentation is most closely related to the 80-20 rule, which states that 80 percent of a
company's business comes from 20 percent of its customers. - answer✔Behavioristic
When Bauer Smith opened a men's shoe store, he decided to carry a full line of shoes in the
larger, hard-to-find sizes. Today, his shoe store caters to professional basketball, baseball, and
football players who often order a dozen pairs in a single visit. With respect to the positioning
strategies, the shoe store uses positioning by - answer✔product user
Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to
gain an advantage over Magic Soups, another packaged soup manufacturer. In the given
scenario, which of the following positioning strategies has Yummy Soups used? -
answer✔competitor
Athletic shoes advertised specifically to be used on tennis courts, for running, or for walking are
using positioning strategy based on - answer✔use or application.
Brand identity is best defined as - answer✔a combination of the name, logo, symbols, design,
packaging, and image of associations held by consumers.
Which of the following is true of product positioning? - answer✔It involves creating a
competitive advantage.
Which of the following types of segmentation is employed when consumers are grouped
according to their usage and buying responses to a product or service? - answer✔behavioristic
Which of the following is true of repositioning? - answer✔It is aimed to stem a decline in sales
or counter stagnant sales.
There are several medicines that relieve allergy-related symptoms but only Sensitine comes in a
quick dissolving form that can be easily swallowed without water. The manufacturer of
1|Page
11/16/2024 10:16 AM
MKG 420 CH 2 4.75/5 Exam Questions With
Correct Answers
_____ segmentation is most closely related to the 80-20 rule, which states that 80 percent of a
company's business comes from 20 percent of its customers. - answer✔Behavioristic
When Bauer Smith opened a men's shoe store, he decided to carry a full line of shoes in the
larger, hard-to-find sizes. Today, his shoe store caters to professional basketball, baseball, and
football players who often order a dozen pairs in a single visit. With respect to the positioning
strategies, the shoe store uses positioning by - answer✔product user
Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to
gain an advantage over Magic Soups, another packaged soup manufacturer. In the given
scenario, which of the following positioning strategies has Yummy Soups used? -
answer✔competitor
Athletic shoes advertised specifically to be used on tennis courts, for running, or for walking are
using positioning strategy based on - answer✔use or application.
Brand identity is best defined as - answer✔a combination of the name, logo, symbols, design,
packaging, and image of associations held by consumers.
Which of the following is true of product positioning? - answer✔It involves creating a
competitive advantage.
Which of the following types of segmentation is employed when consumers are grouped
according to their usage and buying responses to a product or service? - answer✔behavioristic
Which of the following is true of repositioning? - answer✔It is aimed to stem a decline in sales
or counter stagnant sales.
There are several medicines that relieve allergy-related symptoms but only Sensitine comes in a
quick dissolving form that can be easily swallowed without water. The manufacturer of
1|Page
