psy 321 exam 2 questions with correct answers
Valence
Strength
Scope Correct Answer-Three dimensions of Attitude
-positive or negative
-weak or strong
-broad or narrow
Self-report (Likert Scale) Correct Answer-way of measuring attitude
-questionairre or interview
Covert measure Correct Answer-way of measuring attitude
-unconscious (non reactive)
Facial electromyograph (EMG)
Implicit assoc. task (IAT) categorize Correct Answer-Types of covert
measurements
-measures facial movements
-quickly classifying given words
classical conditioning Correct Answer-a type of learning in which one
learns to link two or more stimuli and anticipate events
-US =virus, CS=taco bell, UR= sick CR= gag at taco bell
, operant conditioning Correct Answer-associate action with its
consequence
- bell with food= saliva.... just bell= saliva
difference between operant and classical Correct Answer-In operant
conditioning, the organism learns an association between behavior and
its consequences. Behavior changes because of the consequence that
occur after it. Classical conditioning usually deals with reflexive or
involuntary responses such as physiological or emotional responses.
2 Hereditary reasons attitude is formed Correct Answer-Traditional-
genes make you think alike
Reactive- physical characteristics
ELABORATION LIKELIHOOD MODEL (2 routes of persuasion):
Correct Answer-1. CENTRAL ROUTE: attend to quality of argument
2. PERIPHERAL ROUTE: attend to superficial features of argument-
personal relevancy, ability, need for cognition
commercials take which route of persuasion Correct Answer-peripheral
-designed to reduce our ability to evaluate quality of arguments
Inoculate the audience Correct Answer-present a weak argument in
order to build defenses for a strong argument later
how well does attitude predict behavior? Correct Answer-not that well
Valence
Strength
Scope Correct Answer-Three dimensions of Attitude
-positive or negative
-weak or strong
-broad or narrow
Self-report (Likert Scale) Correct Answer-way of measuring attitude
-questionairre or interview
Covert measure Correct Answer-way of measuring attitude
-unconscious (non reactive)
Facial electromyograph (EMG)
Implicit assoc. task (IAT) categorize Correct Answer-Types of covert
measurements
-measures facial movements
-quickly classifying given words
classical conditioning Correct Answer-a type of learning in which one
learns to link two or more stimuli and anticipate events
-US =virus, CS=taco bell, UR= sick CR= gag at taco bell
, operant conditioning Correct Answer-associate action with its
consequence
- bell with food= saliva.... just bell= saliva
difference between operant and classical Correct Answer-In operant
conditioning, the organism learns an association between behavior and
its consequences. Behavior changes because of the consequence that
occur after it. Classical conditioning usually deals with reflexive or
involuntary responses such as physiological or emotional responses.
2 Hereditary reasons attitude is formed Correct Answer-Traditional-
genes make you think alike
Reactive- physical characteristics
ELABORATION LIKELIHOOD MODEL (2 routes of persuasion):
Correct Answer-1. CENTRAL ROUTE: attend to quality of argument
2. PERIPHERAL ROUTE: attend to superficial features of argument-
personal relevancy, ability, need for cognition
commercials take which route of persuasion Correct Answer-peripheral
-designed to reduce our ability to evaluate quality of arguments
Inoculate the audience Correct Answer-present a weak argument in
order to build defenses for a strong argument later
how well does attitude predict behavior? Correct Answer-not that well
