DMI MODULE 5 -GOOGLE ADS EXAM
Sponsored Search
a route for inbound advertising that connects appropriate adverts with searcher
intent to satisfy customer needs. It is advertising that appears in search engine
results.
Purchase-Decision Cycle: - Determine a Need or Want - Look for Solutions -
Consider Alternatives - Choose to Buy - Buy - Post-Purchase Analysis
Key Advantages of Paid Search: Control, Measurability, Accountability,
Relevance, Timing, Qualified Visitors, Visibility, and Mobile Micro-Moments
Keywords, Ad Copy, PPC Elements, and Landing Pages
Lists of Keywords
The keyword combination specifies that you want your advertisement to show
up in ANSWER to
Adverse Keywords
keywords that, when certain terms are present, stop an advertisement from
appearing. used to filter out irrelevant queries, like those with poor brand
connotations, high costs, or low conversion rates.
Qualities of an Effective Landing Page: Directional, Attractive, and Relevant
should fulfill the promises made in the advertisement and be in line with the
copy of the advertisement.
Sponsored Search
a route for inbound advertising that connects appropriate adverts with searcher
intent to satisfy customer needs. It is advertising that appears in search engine
results.
Purchase-Decision Cycle: - Determine a Need or Want - Look for Solutions -
Consider Alternatives - Choose to Buy - Buy - Post-Purchase Analysis
Key Advantages of Paid Search: Control, Measurability, Accountability,
Relevance, Timing, Qualified Visitors, Visibility, and Mobile Micro-Moments
Keywords, Ad Copy, PPC Elements, and Landing Pages
Lists of Keywords
The keyword combination specifies that you want your advertisement to show
up in ANSWER to
Adverse Keywords
keywords that, when certain terms are present, stop an advertisement from
appearing. used to filter out irrelevant queries, like those with poor brand
connotations, high costs, or low conversion rates.
Qualities of an Effective Landing Page: Directional, Attractive, and Relevant
should fulfill the promises made in the advertisement and be in line with the
copy of the advertisement.
