Test jBank jfor jMKTG, j14th jEdition jby jCharles jW.
Lamb,jJoe jF. jHair jCarl jMcDaniel jA+
j
1. Marketing jhas jtwo jfacets. jFirst, jit jis ja jphilosophy, jan jattitude, jand ja jperspective
jthatjstresses jcustomer jsatisfaction. jSecond, jmarketing jis jan jorganizational jfunction jand ja
jset jof jprocesses jused jto jimplement jthis jphilosophy.
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,a. True
b. False
2. With jthe jhelp jof jan jeffective jsales jforce jthat jimplements jaggressive jsales
jtechniques, ja jsales-oriented jfirm jattempts jto jconvince jcustomers jto jpurchase jproducts jthey
jmay jnot jwant jorjneed.
a. True
b. False
3. Marketing jcareer jopportunities jexist jalmost jexclusively jin jnonbusiness jorganizations.
a. True
b. False
4. Marketing jentails jprocesses jthat jfocus jon jdelivering jvalue jand jbenefits jto
jcustomers,jnot jjust jselling jgoods, jservices, jand/or jideas.
a. True
b. False
5. Marketing jdetermines jprices jand jpricing jpolicies jthat jtypically jcontribute jto
jachievingjthe jfundamental jobjectives jof jmost jbusinesses.
a. True
b. False
6. A jsales-oriented jfirm jtargets jits jproducts jat jthe javerage jcustomer, jwhile ja
jmarket-joriented jorganization jaims jat jselling jits jproducts jto ja jspecific jcustomer jgroup.
a. True
b. False
7. The jall-inclusive jdefinition jof jmarketing jis jthat jit jinvolves jmaking jproducts
javailablejin jstores, jarranging jdisplays, jand jmaintaining jinventories jof jproducts.
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,a. True
b. False
8. By jdeveloping ja jbetter junderstanding jof jmarketing, ja jperson jwill jbecome ja
jbetter-jinformed jconsumer.
a. True
b. False
9. Training jplays jan jimportant jrole jin jcustomer jservice jand jrelationship jbuilding.
a. True
b. False
10. Exchange jwill jnot jnecessarily jtake jplace jeven jif jall jthe jconditions jexist, jbut
jtheyjmust jexist jfor jexchange jto jbe jpossible.
a. True
b. False
11. The jinternet jand jthe jextensive juse jof jsocial jmedia jhave jfueled jthe jchange jin
jpowerjfrom jconsumers jand jbusiness jusers jto jmanufacturers jand jretailers.
a. True
b. False
12. Customers’ jpreferences jmust jbe jmediated jby jsound jprofessional jjudgment
jaboutjhow jto jdeliver jthe jbenefits jcustomers jseek.
a. True
b. False
13. Market-oriented jorganizations jrecognize jthat jpromotion jdecisions jare jthe
jmostjimportant jof jfour jbasic jmarketing jmix jdecisions jthat jmust jbe jmade.
a. True
b. False
14. Promotion jis jhow jorganizations jcommunicate jwith jpresent jand
jprospectivejcustomers jabout jthe jmerits jand jcharacteristics jof jtheir jorganization jand
jproducts.
a. True
b. False
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, 15. Two j(or jmore) jpeople jmay jbarter jor jtrade jsuch jitems jas jbaseball jcards jor joil
jpaintings. jThis jis jnot jconsidered jan jexchange jbecause jthis jtransaction jdoes jnot jrequire
jmoney.
a. True
b. False
16. Success jis jachieved jthrough ja jgood junderstanding jof ja jfirm’s jcustomers jand jits
jcompetition. jIn jadopting ja jmarketing jorientation, jthe jfirm jcan jcarry jout jits jplans jon jthe
jbasis jofjthis jcustomer junderstanding.
a. True
b. False
17. The jorganizations jfrequently jnoted jfor jdelivering jsuperior jcustomer jvalue jand
jproviding jhigh jlevels jof jcustomer jsatisfaction jassign jemployees jto jteams jand jteach jthem
jteam-jbuilding jskills.
a. True
b. False
18. If jeach jparty jis jnot jfree jto jaccept jor jreject jthe jexchange joffer, jno jexchange jtakes
place.
a. True
b. False
19. According jto jthe jtext, jall jbusinesspeople, jregardless jof jspecialization jor jarea jof
jresponsibility, jneed jto jbe jfamiliar jwith jthe jterminology jand jfundamentals jof jaccounting,
jfinance,jmanagement, jand jmarketing.
a. True
b. False
20. Between jone-fourth jand jone-third jof jthe jentire jcivilian jworkforce jin jthe
jUnitedjStates jperforms jmarketing jactivities.
a. True
b. False
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Lamb,jJoe jF. jHair jCarl jMcDaniel jA+
j
1. Marketing jhas jtwo jfacets. jFirst, jit jis ja jphilosophy, jan jattitude, jand ja jperspective
jthatjstresses jcustomer jsatisfaction. jSecond, jmarketing jis jan jorganizational jfunction jand ja
jset jof jprocesses jused jto jimplement jthis jphilosophy.
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,a. True
b. False
2. With jthe jhelp jof jan jeffective jsales jforce jthat jimplements jaggressive jsales
jtechniques, ja jsales-oriented jfirm jattempts jto jconvince jcustomers jto jpurchase jproducts jthey
jmay jnot jwant jorjneed.
a. True
b. False
3. Marketing jcareer jopportunities jexist jalmost jexclusively jin jnonbusiness jorganizations.
a. True
b. False
4. Marketing jentails jprocesses jthat jfocus jon jdelivering jvalue jand jbenefits jto
jcustomers,jnot jjust jselling jgoods, jservices, jand/or jideas.
a. True
b. False
5. Marketing jdetermines jprices jand jpricing jpolicies jthat jtypically jcontribute jto
jachievingjthe jfundamental jobjectives jof jmost jbusinesses.
a. True
b. False
6. A jsales-oriented jfirm jtargets jits jproducts jat jthe javerage jcustomer, jwhile ja
jmarket-joriented jorganization jaims jat jselling jits jproducts jto ja jspecific jcustomer jgroup.
a. True
b. False
7. The jall-inclusive jdefinition jof jmarketing jis jthat jit jinvolves jmaking jproducts
javailablejin jstores, jarranging jdisplays, jand jmaintaining jinventories jof jproducts.
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,a. True
b. False
8. By jdeveloping ja jbetter junderstanding jof jmarketing, ja jperson jwill jbecome ja
jbetter-jinformed jconsumer.
a. True
b. False
9. Training jplays jan jimportant jrole jin jcustomer jservice jand jrelationship jbuilding.
a. True
b. False
10. Exchange jwill jnot jnecessarily jtake jplace jeven jif jall jthe jconditions jexist, jbut
jtheyjmust jexist jfor jexchange jto jbe jpossible.
a. True
b. False
11. The jinternet jand jthe jextensive juse jof jsocial jmedia jhave jfueled jthe jchange jin
jpowerjfrom jconsumers jand jbusiness jusers jto jmanufacturers jand jretailers.
a. True
b. False
12. Customers’ jpreferences jmust jbe jmediated jby jsound jprofessional jjudgment
jaboutjhow jto jdeliver jthe jbenefits jcustomers jseek.
a. True
b. False
13. Market-oriented jorganizations jrecognize jthat jpromotion jdecisions jare jthe
jmostjimportant jof jfour jbasic jmarketing jmix jdecisions jthat jmust jbe jmade.
a. True
b. False
14. Promotion jis jhow jorganizations jcommunicate jwith jpresent jand
jprospectivejcustomers jabout jthe jmerits jand jcharacteristics jof jtheir jorganization jand
jproducts.
a. True
b. False
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, 15. Two j(or jmore) jpeople jmay jbarter jor jtrade jsuch jitems jas jbaseball jcards jor joil
jpaintings. jThis jis jnot jconsidered jan jexchange jbecause jthis jtransaction jdoes jnot jrequire
jmoney.
a. True
b. False
16. Success jis jachieved jthrough ja jgood junderstanding jof ja jfirm’s jcustomers jand jits
jcompetition. jIn jadopting ja jmarketing jorientation, jthe jfirm jcan jcarry jout jits jplans jon jthe
jbasis jofjthis jcustomer junderstanding.
a. True
b. False
17. The jorganizations jfrequently jnoted jfor jdelivering jsuperior jcustomer jvalue jand
jproviding jhigh jlevels jof jcustomer jsatisfaction jassign jemployees jto jteams jand jteach jthem
jteam-jbuilding jskills.
a. True
b. False
18. If jeach jparty jis jnot jfree jto jaccept jor jreject jthe jexchange joffer, jno jexchange jtakes
place.
a. True
b. False
19. According jto jthe jtext, jall jbusinesspeople, jregardless jof jspecialization jor jarea jof
jresponsibility, jneed jto jbe jfamiliar jwith jthe jterminology jand jfundamentals jof jaccounting,
jfinance,jmanagement, jand jmarketing.
a. True
b. False
20. Between jone-fourth jand jone-third jof jthe jentire jcivilian jworkforce jin jthe
jUnitedjStates jperforms jmarketing jactivities.
a. True
b. False
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