Pearson Edexcel International Advanced Level Business International Advanced
Subsidiary UNIT 2: Managing business activities QP JANUARY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Monday 15 January 2024
reference WBS12/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Subsidiary
UNIT 2: Managing business activities
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Subsidiary
UNIT 2: Managing business activities QP JANUARY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
©2024 Pearson Education Ltd.
*P73478A0116*
P73478A
S:1/1/1/1/
, SECTION A
Read Extracts A and B in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Define the term ‘unique selling point (USP)’. (Extract A, line 3)
(2)
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DO NOT WRITE IN THIS AREA
In 2021 the average capacity utilisation for each film shown at The Rex
Cinema was 39%.
(b) Using the data in Extract A, calculate the average sales revenue per film
shown at The Rex Cinema in 2021. You are advised to show your working.
(4)
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DO NOT WRITE IN THIS AREA
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2
*P73478A0216*
Subsidiary UNIT 2: Managing business activities QP JANUARY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Monday 15 January 2024
reference WBS12/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Subsidiary
UNIT 2: Managing business activities
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Subsidiary
UNIT 2: Managing business activities QP JANUARY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
©2024 Pearson Education Ltd.
*P73478A0116*
P73478A
S:1/1/1/1/
, SECTION A
Read Extracts A and B in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Define the term ‘unique selling point (USP)’. (Extract A, line 3)
(2)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
In 2021 the average capacity utilisation for each film shown at The Rex
Cinema was 39%.
(b) Using the data in Extract A, calculate the average sales revenue per film
shown at The Rex Cinema in 2021. You are advised to show your working.
(4)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
2
*P73478A0216*
