Mass Communications - ADVERTISING Test Questions with Complete Answers (Already Passed)

Mass Communications - ADVERTISING Test Questions with Complete Answers (Already Passed) Advertising - Answers mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes. Siquis - Answers pinup want ads for all sorts of products and services Shopbills - Answers attractive, artful business cards 3500 - Answers about how many ads a typical person sees per day $300 billion - Answers how much advertisers spend a year The Weekly News - Answers the first newsbook containing ads (1625) The civil war and the industrial revolution - Answers brought about the expansion of advertising Volney B Palmer - Answers realized need to reach distant customers, brokered sale of ad space and invented the Ad Agency In the 1800s.... - Answers more products and more customers manufacturers had to differentiate products and brands such as Quaker Oats, Ivory Soap, and Royal Baking power were born. Factors that led the industry to set standards - Answers Reaction to abuses of patent medicine advertisers- fake tonics Examination of important institutions by muckrakers Establishment of the FTC in 1914 Monitor and regulate advertising the eveready hour *1923 - Answers first regularly scheduled program sponsored by a single company The Hard Sell - Answers direct claims about why consumers NEEDED products 1920s until after WWII.... - Answers programming was produced by Ad Agencies for their clients War Advertising Counsil - Advertising Counsil - Answers 1941 - several advertising and media associations develop... used expertise to promote gov't programs and sell war bonds, and when it ended, they called themselves the ... and directed its efforts towards PSC. Advertisers and their ad agencies produced early television shows, only to lose that function after the ... - Answers quiz show scandal in 1959 spot advertising - Answers greater creativity to TV advertising. Brand awareness - Answers identification of a product w/ a particular manufacturer. USP/unique selling proposition - Answers highlighting the aspect of a product that sets it apart from other brands in the same category parity products - Answers most brands in a given category are essentially the same clutter - Answers cramming of spots into commercial breaks National Advertising review Board (NARB) - Answers monitor potentially deceptive advertising AIDA Approach - Answers to persuade consumers, advertising must attract Attention, create Interest, stimulate Desire, and promote Action consumer culture - Answers a culture in which personal worth and identity reside not in ourselves but in the products with which we surround ourselves. retainer - Answers production is billed at an agreed-upon price called a... commissions - Answers placement of avertising in media in compensated through.... typically 15% of the price paid for placing the ad on most any media administation - Answers management and accounting account management - Answers account liaison between agency and client creative department - Answers idea to ad media department - Answers ad placement market research - Answers tests ads, products, buyers PR Dept - Answers How others see a company $400 billion industry - Answers World wide advertising