Mass Communications Chapter 4 Exam Bank Solution Manual (Already Passed)
Which major magazine was the first to appeal directly to women through its "Lady's Friend" advice
column? - Answers *Saturday Evening Post*
What was the first magazine directed exclusively to a female audience? - Answers *Ladies' Magazine*
Who started the *Ladies' Magazine*? - Answers Sarah Josepha Hale
During the 1890s, magazines (and newspapers) also began including photographs with printed articles,
helping to launch what new profession? - Answers photojournalism
___ was a style of early 20th century investigative journalism that referred to reporters' willingness to
crawl around in society's muck to uncover a story. - Answers Muckraking
Who dubbed some investigative reporters "muckrakers"? - Answers President Theodore Roosevelt
___ were investigative reporters that built their careers on crusading for social reform on behalf of the
public good, often criticizing long-standing American institutions. - Answers Muckrakers
President Theodore Roosevelt dubbed some investigative reporters ___, because they were willing to
crawl through society's muck to uncover a story. - Answers muckrakers
What were two acts were influenced in part by exposés at *Ladies' Home Journal* and *Collier's*
magazines? - Answers (1) Pure Food and Drug Act
(2) Meat Inspection Act
___ magazines address a wide variety of topics and are aimed at a broad national audience. - Answers
General-interest
___ magazines covered a wide variety of topics aimed at a broad national audience—such as recent
developments in government, medicine, or society. - Answers General-interest
___ is the use of photos to document events and people's lives. - Answers Photojournalism
A key aspect of these magazines was ___. - Answers photojournalism
The *Saturday Evening Post*, *Reader's Digest*, *Time*, and *Life* are the four giants of what
magazine genre? - Answers general-interest
What was the first magazine to reach the hallmark of 2 million circulations? - Answers the *Saturday
Evening Post*
What magazine championed printing condensed versions of selected articles from other magazines? -
Answers *Reader's Digest*
Which magazine struck back at radio's popularity by advancing photojournalism? - Answers *Life*
, Which magazine satisfied the public's fascination with images by featuring extensive photo spreads with
its researched articles, lavish advertisements, and even fashion photography? - Answers *Life*
___ is the total number of people who come into contact with a single copy of a magazine. - Answers
Pass-along readership
Which magazine is now the most successful general sports magazine in history? - Answers *Sports
Illustrated*
Which magazine is the top magazine for thirteen- to nineteen-year-olds? - Answers *Seventeen*
___ magazines are characterized by their combination of literature, criticism, humor, and journalism and
by their appeal to highly educated audiences, often living in urban areas. - Answers Elite
What does NAACP stand for? - Answers National Association for the Advancement of Colored People
Which magazine is the official magazine for the NAACP? - Answers *Crisis*
___ supply news, spot trends, share data, and disseminate expert insights relevant to specific
manufacturing trades, professional fields, and business sectors. - Answers Trade publications
___ are specialty magazines aimed at narrowly defined audiences. - Answers Trade publications
What term is used to describe self-published magazines? - Answers Zines
___ are newspapers that feature bizarre human-interest stories, gruesome murder tales, violent
accident accounts, unexplained phenomena stories, and malicious celebrity gossip. - Answers
Supermarket tabloids
The ___ checks newspaper and magazine circulation figures to determine advertising rates. - Answers
Audit Bureau of Circulations
The Audit Bureau of Circulations counts weekly tabloids as ___. - Answers magazines
The modern U.S. tabloid began with the founding of ___ by William Randolph Hearst. - Answers
*National Enquirer*
___ are magazines that publish on the Internet. - Answers Webzines
___ are magazines that started up online and have remained there. - Answers Webzines
___ are national magazines whose content is tailored to the interests of different geographic areas. -
Answers Regional editions
___ are editions of national magazines that tailor ads to different geographic areas. - Answers Split-run
editions
Which major magazine was the first to appeal directly to women through its "Lady's Friend" advice
column? - Answers *Saturday Evening Post*
What was the first magazine directed exclusively to a female audience? - Answers *Ladies' Magazine*
Who started the *Ladies' Magazine*? - Answers Sarah Josepha Hale
During the 1890s, magazines (and newspapers) also began including photographs with printed articles,
helping to launch what new profession? - Answers photojournalism
___ was a style of early 20th century investigative journalism that referred to reporters' willingness to
crawl around in society's muck to uncover a story. - Answers Muckraking
Who dubbed some investigative reporters "muckrakers"? - Answers President Theodore Roosevelt
___ were investigative reporters that built their careers on crusading for social reform on behalf of the
public good, often criticizing long-standing American institutions. - Answers Muckrakers
President Theodore Roosevelt dubbed some investigative reporters ___, because they were willing to
crawl through society's muck to uncover a story. - Answers muckrakers
What were two acts were influenced in part by exposés at *Ladies' Home Journal* and *Collier's*
magazines? - Answers (1) Pure Food and Drug Act
(2) Meat Inspection Act
___ magazines address a wide variety of topics and are aimed at a broad national audience. - Answers
General-interest
___ magazines covered a wide variety of topics aimed at a broad national audience—such as recent
developments in government, medicine, or society. - Answers General-interest
___ is the use of photos to document events and people's lives. - Answers Photojournalism
A key aspect of these magazines was ___. - Answers photojournalism
The *Saturday Evening Post*, *Reader's Digest*, *Time*, and *Life* are the four giants of what
magazine genre? - Answers general-interest
What was the first magazine to reach the hallmark of 2 million circulations? - Answers the *Saturday
Evening Post*
What magazine championed printing condensed versions of selected articles from other magazines? -
Answers *Reader's Digest*
Which magazine struck back at radio's popularity by advancing photojournalism? - Answers *Life*
, Which magazine satisfied the public's fascination with images by featuring extensive photo spreads with
its researched articles, lavish advertisements, and even fashion photography? - Answers *Life*
___ is the total number of people who come into contact with a single copy of a magazine. - Answers
Pass-along readership
Which magazine is now the most successful general sports magazine in history? - Answers *Sports
Illustrated*
Which magazine is the top magazine for thirteen- to nineteen-year-olds? - Answers *Seventeen*
___ magazines are characterized by their combination of literature, criticism, humor, and journalism and
by their appeal to highly educated audiences, often living in urban areas. - Answers Elite
What does NAACP stand for? - Answers National Association for the Advancement of Colored People
Which magazine is the official magazine for the NAACP? - Answers *Crisis*
___ supply news, spot trends, share data, and disseminate expert insights relevant to specific
manufacturing trades, professional fields, and business sectors. - Answers Trade publications
___ are specialty magazines aimed at narrowly defined audiences. - Answers Trade publications
What term is used to describe self-published magazines? - Answers Zines
___ are newspapers that feature bizarre human-interest stories, gruesome murder tales, violent
accident accounts, unexplained phenomena stories, and malicious celebrity gossip. - Answers
Supermarket tabloids
The ___ checks newspaper and magazine circulation figures to determine advertising rates. - Answers
Audit Bureau of Circulations
The Audit Bureau of Circulations counts weekly tabloids as ___. - Answers magazines
The modern U.S. tabloid began with the founding of ___ by William Randolph Hearst. - Answers
*National Enquirer*
___ are magazines that publish on the Internet. - Answers Webzines
___ are magazines that started up online and have remained there. - Answers Webzines
___ are national magazines whose content is tailored to the interests of different geographic areas. -
Answers Regional editions
___ are editions of national magazines that tailor ads to different geographic areas. - Answers Split-run
editions
