Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)

Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024) Communication - Answers Transmission of a message from a source to a receiver Feedback - Answers Response Ecoding - Answers how a message is converted Decoding - Answers how a message is interpreted Noise - Answers Interference Medium - Answers means of sending information Mass communication - Answers Process of creating shared meaning between the mass media and their audience Inferential feedback - Answers indirect feedback Cultural definition of communication - Answers Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed; James Carey Culture - Answers the world made meaningful; how the world is through communication Dominant culture - Answers mainstream culture; culture that holds the majority Bounded culture - Answers co-cultures; groups with specific, but not dominant cultures Technological determinism - Answers idea that machines and their development will drive economic and cultural change Media Literacy - Answers the ability to comprehend and utilize mass communication Literacy - Answers the ability to comprehend and utilize a given form of a symbol Multiple points of access - Answers the access to the different medium third-person effect - Answers the attitude of how others are influenced by media, but we are not genre - Answers category; classification of a media in its own style and content conventions - Answers certain distinctive, standardized style elements of individual genres production values - Answers a product's value Media multitasking - Answers simultaneously using many different forms of media convergence - Answers converging all sorts of media for one product conglomeration - Answers ownership of smaller non-media companies Economies of scale - Answers the more quantity you buy, the lower the price will be; increase size of business to make cost savings Oligopoly - Answers when a market is controlled by smaller groups of firm Globalization - Answers ownership of media companies by multinational corporations audience fragmentation - Answers audience for a specific media content becoming smaller and smaller and increasingly homogeneous narrowcasting - Answers targeting broadcast programming to a smaller audience niche marketing - Answers aiming media content or consumer products to a smaller audience Targeting - Answers aiming media or consumer products to smaller audiences Addressable technologies - Answers addressing very specific content to equally specific audience members Taste publics - Answers public's taste hyper commercialism - Answers increasing the amount of advertising and mixing commercial and noncommercial content product placement - Answers process of combining branded-products into media content for a fee brand entertainment - Answers when commercials are part of a media content; "BRAND entertainment" Payola - Answers payments made to DJ companies to air their products Webisodes - Answers web-only television shows; series Platform agnostic - Answers no interest in where media content is accessed RSS (really simple syndication) - Answers Offset lithography - Answers making possible printings from photographic plates rather than metal casts dime novels/pulp novels - Answers novels that concentrated on frontier and adventure stories; sometimes called pulp-novels aliteracy - Answers the ability to read, but unwilling to do so trade books - Answers hard or soft covered books including fiction and most nonfictions and cookbooks, biographies, art books, coffee-table books, and how-to books