Sports Marketing Exam 1 questions with
answers 100% correct
Sports Marketing is a $________ billion industry. - correct answer ✔✔$425
Which sports marketing course and how many do students with this focus have to take? - correct answer
✔✔3 of the following 4:
MKTG 443
MKTG 497B
MKTG 410
or MKTG 428
MIKTG 497A
Who said "you are looking live at..."? - correct answer ✔✔Brent Musberger
What are the 5 levels of the spectator sports pyramid from bottom to top? - correct answer ✔✔Local
events
regional events (NCAA)
National Events (CFPs)
International Events (Ryder Cup)
Global events (Olympics)
What are the two primary focus areas of the class? - correct answer ✔✔Marketing of sports
Marketing through sports
What are the two main components of the marketing of sports? - correct answer ✔✔Marketing Mix
Brand Management
,What are the 4 main money making components of the North American sports market? - correct answer
✔✔Gate revenues
media rights
sponsorship
merchandising
Out of the 4 main money generating components of the sports market, what is projected to have the
highest CAGR? - correct answer ✔✔media rights followed by sponsorships
What is the money breakdown of marketing through sports (5 types of co.-related options)? - correct
answer ✔✔Advertising = $27B
Sponsorship = $6.4 B
Venue Naming Rights = $330M
Licensing = $10.5B
Endorsements = $897M
What are the top 2 ways most execs got to the top in the sports industry? - correct answer ✔✔Worked
up in marketing (all big 4 teams and NBA) and family ties (NHL, NFL)
What is our primary focus in sports products? - correct answer ✔✔spectator sports
What two primary segments should product decisions consider? - correct answer ✔✔-Live audience
-media-based audience
What are the two types of spectator sports products? - correct answer ✔✔Core product and peripheral
product
What is the core product? - correct answer ✔✔the game itself i.e. whatever takes place on the field of
play
-manner in which it was conducted
-style and strategy employed
, -interpretation of understood laws
-rules
-regulations
-historical precedents
T or F? The marketing/core product manager often has little control over core product decisions. -
correct answer ✔✔True
Why would a core product be modified? - correct answer ✔✔Increase appeal to fans
-speed pace of play
-increase scoring
-enhance competition
What are two typical core modifications? - correct answer ✔✔-changes in the rules
-changes in rules enforcement by officials
What are the key guidelines for changes to the core product? - correct answer ✔✔1. *must be done
with the utmost care
2. tradition also major consideration, because change will be disdained by many of the sport's fans
3. should have positive economic consequences
--increased attendance
--larger media-based audiences
4. can be based on the emergence of new leagues as competition if new rules are embraced by fans
5. core alterations will NOT overcome poor quality
--poor products will not sell
ex. XFL viewed as poorly played football and so failed in less than 2 seasons
What are two examples of core changes based on the emergence of new leagues as competition with
fans embracing new rules? - correct answer ✔✔-NBA adopted ABA's 3-point shot
-NFL adopted WFL's 2-point conversion
answers 100% correct
Sports Marketing is a $________ billion industry. - correct answer ✔✔$425
Which sports marketing course and how many do students with this focus have to take? - correct answer
✔✔3 of the following 4:
MKTG 443
MKTG 497B
MKTG 410
or MKTG 428
MIKTG 497A
Who said "you are looking live at..."? - correct answer ✔✔Brent Musberger
What are the 5 levels of the spectator sports pyramid from bottom to top? - correct answer ✔✔Local
events
regional events (NCAA)
National Events (CFPs)
International Events (Ryder Cup)
Global events (Olympics)
What are the two primary focus areas of the class? - correct answer ✔✔Marketing of sports
Marketing through sports
What are the two main components of the marketing of sports? - correct answer ✔✔Marketing Mix
Brand Management
,What are the 4 main money making components of the North American sports market? - correct answer
✔✔Gate revenues
media rights
sponsorship
merchandising
Out of the 4 main money generating components of the sports market, what is projected to have the
highest CAGR? - correct answer ✔✔media rights followed by sponsorships
What is the money breakdown of marketing through sports (5 types of co.-related options)? - correct
answer ✔✔Advertising = $27B
Sponsorship = $6.4 B
Venue Naming Rights = $330M
Licensing = $10.5B
Endorsements = $897M
What are the top 2 ways most execs got to the top in the sports industry? - correct answer ✔✔Worked
up in marketing (all big 4 teams and NBA) and family ties (NHL, NFL)
What is our primary focus in sports products? - correct answer ✔✔spectator sports
What two primary segments should product decisions consider? - correct answer ✔✔-Live audience
-media-based audience
What are the two types of spectator sports products? - correct answer ✔✔Core product and peripheral
product
What is the core product? - correct answer ✔✔the game itself i.e. whatever takes place on the field of
play
-manner in which it was conducted
-style and strategy employed
, -interpretation of understood laws
-rules
-regulations
-historical precedents
T or F? The marketing/core product manager often has little control over core product decisions. -
correct answer ✔✔True
Why would a core product be modified? - correct answer ✔✔Increase appeal to fans
-speed pace of play
-increase scoring
-enhance competition
What are two typical core modifications? - correct answer ✔✔-changes in the rules
-changes in rules enforcement by officials
What are the key guidelines for changes to the core product? - correct answer ✔✔1. *must be done
with the utmost care
2. tradition also major consideration, because change will be disdained by many of the sport's fans
3. should have positive economic consequences
--increased attendance
--larger media-based audiences
4. can be based on the emergence of new leagues as competition if new rules are embraced by fans
5. core alterations will NOT overcome poor quality
--poor products will not sell
ex. XFL viewed as poorly played football and so failed in less than 2 seasons
What are two examples of core changes based on the emergence of new leagues as competition with
fans embracing new rules? - correct answer ✔✔-NBA adopted ABA's 3-point shot
-NFL adopted WFL's 2-point conversion
