UCSD MGT 103 W20 MIDTERM REVIEW
QESTIONS AND ANSWERS
Tagline - Answer-Short statements intended to brand a positive image in the
consumer's mind
Marketing - Answer-To discover and satisfy the needs and wants of prospective
customers
How does marketing occur? - Answer-- Two or more unsatisfied parties
- Desire and ability to have their needs met
- Way to communicate with each other
- Something to exchange
4 P's Marketing Mix Factors - Answer-- Product
- Price
- Promotion
- Place
A want is ... - Answer-a need that is shaped by a person's knowledge, culture, and
personality
SWOT - Answer-Strengths
Weaknesses
Opportunities
Threats
Company culture - Answer-The essence of the company
Goals and objectives - Answer-Specific
Measurable
Attainable
Relevant
Time-based
Nick Woodman GoPro - Answer-Failed a lot
GoPro exploded
1 trick pony
Gen X's - Answer-Talented
Busy
Will expect a lot from you
Economic Forces - Answer-Gross income: before taxes ($62,000)
QESTIONS AND ANSWERS
Tagline - Answer-Short statements intended to brand a positive image in the
consumer's mind
Marketing - Answer-To discover and satisfy the needs and wants of prospective
customers
How does marketing occur? - Answer-- Two or more unsatisfied parties
- Desire and ability to have their needs met
- Way to communicate with each other
- Something to exchange
4 P's Marketing Mix Factors - Answer-- Product
- Price
- Promotion
- Place
A want is ... - Answer-a need that is shaped by a person's knowledge, culture, and
personality
SWOT - Answer-Strengths
Weaknesses
Opportunities
Threats
Company culture - Answer-The essence of the company
Goals and objectives - Answer-Specific
Measurable
Attainable
Relevant
Time-based
Nick Woodman GoPro - Answer-Failed a lot
GoPro exploded
1 trick pony
Gen X's - Answer-Talented
Busy
Will expect a lot from you
Economic Forces - Answer-Gross income: before taxes ($62,000)
