MGT 103 Final Exam 15-16 Questions
and Answers
The 4 C's - Answer-1. customer solution
2. customer cost
3. convenience
4. communication
4 P's - Answer-1. product
2. price
3. place
4. promotion
what is the marketing environment - Answer-the six forces that surround the customer
and effect the marketing mix
6 forces of the marketing environment - Answer-1. economic forces
2. political forces
3. legal and regulatory forces
4. technological forces
5. socio-cultural forces
6. competitive forces
difference between the marketing environment and the marketing mix - Answer-it is
dynamic and the organization has NO control over these forces
value - Answer-customer benefits- customer cost
strategic marketing process - Answer-- planning phase
1. swot analysis
2.market- product focus and goal setting
3.marketing program
- implementation phase
- evaluation phase
distribution channels - Answer-a set of interdependent organizations involved in the
process of making a product or service available for use by the consumer or business
user
intermediaries in the channel - Answer-manufacturer
distributor (intermediary)
retailer (intermediary)
consumer
and Answers
The 4 C's - Answer-1. customer solution
2. customer cost
3. convenience
4. communication
4 P's - Answer-1. product
2. price
3. place
4. promotion
what is the marketing environment - Answer-the six forces that surround the customer
and effect the marketing mix
6 forces of the marketing environment - Answer-1. economic forces
2. political forces
3. legal and regulatory forces
4. technological forces
5. socio-cultural forces
6. competitive forces
difference between the marketing environment and the marketing mix - Answer-it is
dynamic and the organization has NO control over these forces
value - Answer-customer benefits- customer cost
strategic marketing process - Answer-- planning phase
1. swot analysis
2.market- product focus and goal setting
3.marketing program
- implementation phase
- evaluation phase
distribution channels - Answer-a set of interdependent organizations involved in the
process of making a product or service available for use by the consumer or business
user
intermediaries in the channel - Answer-manufacturer
distributor (intermediary)
retailer (intermediary)
consumer
