JACKLINE
Retail Industry Exam 2- Study Guide With Questions And 100% SURE ANSWERS
Terms in this set (68)
A statement identifying (1)the retailers target market (2) the format the retailer plans to use to
What is a Retail Strategy satisfy the target markets needs and (3)the bases on which the retailer plans to build a
sustainable competitive advantage.
Target Market the market segment(s) toward which the retailer plans to focus its resources and retail mix
Retail Industry Exam 2- Study Guide
1/12
, describes the nature of the reatiler's operations-its retail mix (type of services and merchandise
offered, pricing policy, advertising and promotion programs, store design and visual
Retail Format
merchandising, typical locations and customer services) that will be used to satisfy the needs
of its target market
Retail Industry Exam 2- Study Guide
2/12
Retail Industry Exam 2- Study Guide With Questions And 100% SURE ANSWERS
Terms in this set (68)
A statement identifying (1)the retailers target market (2) the format the retailer plans to use to
What is a Retail Strategy satisfy the target markets needs and (3)the bases on which the retailer plans to build a
sustainable competitive advantage.
Target Market the market segment(s) toward which the retailer plans to focus its resources and retail mix
Retail Industry Exam 2- Study Guide
1/12
, describes the nature of the reatiler's operations-its retail mix (type of services and merchandise
offered, pricing policy, advertising and promotion programs, store design and visual
Retail Format
merchandising, typical locations and customer services) that will be used to satisfy the needs
of its target market
Retail Industry Exam 2- Study Guide
2/12
