NRF Certification Test Exam Questions with Complete
Solutions.
brick-and-mortar - Correct Answer the presence of a physical storefront and face-to-face
customer experiences
closeout stores - Correct Answer off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the manufacturer's price
commercial cue - Correct Answer advertising message that impacts purchase decisions
comparison shopper - Correct Answer the customer who spends time searching for the
best price or deal on the item she is looking to purchase
convenience stores - Correct Answer these stores aim at providing their customers a
convenient shopping experience. the general merchandise stores are easily accessible,
small in size, with quick shopping and easy checkout
corporate chain - Correct Answer a company that operates multiple stores under common
ownership, and usually has centralized decision-making
demographics - Correct Answer quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
department stores - Correct Answer these stores offer good service and a broad variety
and assortment of products of mid-to-high quality
direct selling - Correct Answer salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services
discount selling - Correct Answer these retailers offer a broad variety of merchandise,
limited service, and low prices
distribution channel - Correct Answer the chain of businesses through which a good or
service passes until it reaches the end customer
, diverse shopper - Correct Answer this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
e-commerce - Correct Answer buying and selling through the internet via an electronic
device
follower - Correct Answer this customer usually waits to see what the latest trend will be,
and is reluctant to try new products until friends have done so and reported on them
franchises - Correct Answer the license granted to another party to market a company's
goods or services in a particular territory
gross domestic product (gdp) - Correct Answer the monetary value of all the finished
goods and services produced within a country annually
impulse buyer - Correct Answer the person who makes quick purchase decisions
independent establishment - Correct Answer typically single store or a small, regional
chain
innovative customer - Correct Answer the buyer who wants to be the first to purchase and
own the latest merchandise
manufacturer - Correct Answer produces the products
multi-channel - Correct Answer retail operations with customer transactions possible
through multiple connected channels
off-price retailers - Correct Answer offer brand name merchandise at a discount. the
merchandise typically consists of excess inventory, closeouts and irregulars
omnichannel - Correct Answer similar to multi-channel retailing, with the focus on creating
a seamless consumer experiences through any and all shopping channels
outlet stores - Correct Answer off prices stores that are owned by the manufacturer or
retailer
Solutions.
brick-and-mortar - Correct Answer the presence of a physical storefront and face-to-face
customer experiences
closeout stores - Correct Answer off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the manufacturer's price
commercial cue - Correct Answer advertising message that impacts purchase decisions
comparison shopper - Correct Answer the customer who spends time searching for the
best price or deal on the item she is looking to purchase
convenience stores - Correct Answer these stores aim at providing their customers a
convenient shopping experience. the general merchandise stores are easily accessible,
small in size, with quick shopping and easy checkout
corporate chain - Correct Answer a company that operates multiple stores under common
ownership, and usually has centralized decision-making
demographics - Correct Answer quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
department stores - Correct Answer these stores offer good service and a broad variety
and assortment of products of mid-to-high quality
direct selling - Correct Answer salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services
discount selling - Correct Answer these retailers offer a broad variety of merchandise,
limited service, and low prices
distribution channel - Correct Answer the chain of businesses through which a good or
service passes until it reaches the end customer
, diverse shopper - Correct Answer this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
e-commerce - Correct Answer buying and selling through the internet via an electronic
device
follower - Correct Answer this customer usually waits to see what the latest trend will be,
and is reluctant to try new products until friends have done so and reported on them
franchises - Correct Answer the license granted to another party to market a company's
goods or services in a particular territory
gross domestic product (gdp) - Correct Answer the monetary value of all the finished
goods and services produced within a country annually
impulse buyer - Correct Answer the person who makes quick purchase decisions
independent establishment - Correct Answer typically single store or a small, regional
chain
innovative customer - Correct Answer the buyer who wants to be the first to purchase and
own the latest merchandise
manufacturer - Correct Answer produces the products
multi-channel - Correct Answer retail operations with customer transactions possible
through multiple connected channels
off-price retailers - Correct Answer offer brand name merchandise at a discount. the
merchandise typically consists of excess inventory, closeouts and irregulars
omnichannel - Correct Answer similar to multi-channel retailing, with the focus on creating
a seamless consumer experiences through any and all shopping channels
outlet stores - Correct Answer off prices stores that are owned by the manufacturer or
retailer
