CPCA Quizes
Category Management was formally defined in the United States as the result of which joint
industry project? - ANS-ECR
Consumer demographics in panel data would include.... - ANS-- Credit cards used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. - ANS-WRONG
Describe Incremental Contribution - ANS-WRONG
Describe SKU Rationalization. - ANS-A common process that some retailers implement as an
assortment initiative.
The process of identifying poor performance items that should be deleted from the product
assortment to improve category sales.
Describe the tactics related to a Limited Assortment Strategy - ANS-WRONG
Dollar Stores have begun to appeal to high income families in the United States and Canada.
Why is this happening? - ANS-Low prices on certain items and in some categories are important
to some high income families.
How is buying rate calculated? - ANS-WRONG
How many steps are in the original Category management Process published by the ECR
sub-committee in the United States? - ANS-NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand A. On
average, Brand A's buyers purchased Brand A five times over the year. For each purchase
occasion they purchased two 8oz. units at an average price of $3.00 per unit. What is Brand A's
category penetration. - ANS-WRONG
Panel Data can be used to... - ANS-WRONG
Category Management was formally defined in the United States as the result of which joint
industry project? - ANS-ECR
Consumer demographics in panel data would include.... - ANS-- Credit cards used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. - ANS-WRONG
Describe Incremental Contribution - ANS-WRONG
Describe SKU Rationalization. - ANS-A common process that some retailers implement as an
assortment initiative.
The process of identifying poor performance items that should be deleted from the product
assortment to improve category sales.
Describe the tactics related to a Limited Assortment Strategy - ANS-WRONG
Dollar Stores have begun to appeal to high income families in the United States and Canada.
Why is this happening? - ANS-Low prices on certain items and in some categories are important
to some high income families.
How is buying rate calculated? - ANS-WRONG
How many steps are in the original Category management Process published by the ECR
sub-committee in the United States? - ANS-NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand A. On
average, Brand A's buyers purchased Brand A five times over the year. For each purchase
occasion they purchased two 8oz. units at an average price of $3.00 per unit. What is Brand A's
category penetration. - ANS-WRONG
Panel Data can be used to... - ANS-WRONG
