Test Bank Solution Manual for Public Relations Already Passed

Test Bank Solution Manual for Public Relations Already Passed What is true about relations and publicity? - Answers Publicity is one of many aspects of public relations. Beverages R Us is concerned about its reputation among female consumers because many ads portray the products as male-oriented. In this situation, the female consumers are examples of - Answers Stakeholders What can be inferred from the 5 elements of public relations? - Answers Public relations is a management-level responsibility. Heuristic problem solving means working - Answers by trial and error What is a key difference between the Cutlip, Center, and Broom model of public relations and the Hunt and Grunig model? - Answers The Cutlip, Center, and Broom model focuses on the individual, whereas the Hunt and Grunig model focuses on general approaches to the practice of public relations. What is the key difference between marketing and advertising? - Answers Marketing can use tactics beyond the tactics of advertising. What is the discovery phase of the problem-solving process? - Answers Research Darla, a public relations executive, helps write media news release and prepares to distribute it. Darla is in which phase of the problem-solving process? - Answers Communication Juan, a public relations executive, decides that a message about his client, a politician, has not been effective and that the client must change directions. Juan is in which phase of the problem-solving process? - Answers Evaluation What are the fundamental beliefs that drive behavior and decision-making? - Answers Values What is a common element among research, planning, communication, and evaluation? - Answers They all incorporate values. XYZ Tech's mission statement includes the belief that the company wants to do what is best for the environment. However, it is revealed that the company has been dumping toxic waste in a local river. This situation is an example of - Answers contradicted values What broad forces are bringing different interests into greater contact and greater conflict? - Answers Technology and globalization Ms. Gutierrez, the CEO for a first-aid company, wants to develop a values statement. What should she do first? - Answers Form a committee Stuffies Toys creates a document that establishes the principles it will use, your after year, to enact its values and achieve its business goals. This document is an example of a - Answers mission statement. Rohan, a public relations professional, is assigned to work with a famous author as an account. Another client is a local dairy. Rohan works in which employment setting? - Answers Public relations agency What is a public? - Answers Any group whose members have a common interest in a particular situation. What is a key difference between a public and a stakeholder? - Answers A public may have no connection with an organization, but a stakeholder always has a connection to it. QWERTY Keyboards is looking to expand, and the company realizes that a small town in Kenya possesses a component that would make producation faster and easier. In this situation, the small town is an example of a - Answers stakeholder and a public Why bother placing publics into categories? - Answers The categories help provide insight into how to build a relationship. Kenneth retired from Go Fast Motors after 30 years of service. For Go Fast Motors, Kenneth is a member of a(n)_________public. - Answers traditional Chesterfield University is approached by a local kindergarten teacher to establish a new program in which college students partner with incoming students. In the situation, the kindergarten students are examples of a(n)_________public. - Answers nontraditional Gay and lesbian publics are examples of which of the following? - Answers Nontraditional publics becoming traditional. A local city government has recently secretly planned to build a new highway, which entails demolishing a mobile home park. In this situation, the residents of the mobile home park are, at this point, a(n)_________public. - Answers latent Any public that helps send a message to other publics is known as a(n)_________public. - Answers intervening Before choosing whether to go on strike regarding upcoming pay cuts, employees at Harder Steel consult with a former, respected head of their union. In this situation, that individual is a(n)______________. - Answers opinion leader. What is a key similarity between demographic and psychographic information? - Answers They both can help identify the values of a public. To better understand a particular relationship, Kishan and Chang conduct research to see if their organization and a particular public share the same view of a local zoning issue that affects the organization. This process is part of - Answers coorientation Which public has research shown to be, generally, the most important for organizations? - Answers Employees What is a key similarity between news media publics and U.S. federal government publics? - Answers They are both experienced a decrease in workforce. Which of these statements about U.S. consumer spending is true? - Answers It accounts for more annual spending than government spending and business spending combined and then doubled. The proceess of feedback in the communication model requires this: - Answers Two-way comunication What was a common theme among the government overthrows in Tunisia, Libya, and Egypt? - Answers They were all fueled in part by socia media. For public relations professionals, what is a common element between social media and face-to-face interactions? - Answers They both can be forms of persuasion. In the communication model, what is another name for static, which can inhibit communication? - Answers Noise Gina is a renowned expert in economics, and when she shares her conerns about a recent interest rate hike, others listen. In the Berlo communication model, Gina is an example of which componet? - Answers Source As part of a public relations strategy, Kamal uses Facebook and Twitter to reach key publics. This situation is an example of which component of Berlo's communication model? - Answers Channel Which theory suggests that delivery of a well-crafted message is all that is needed to motivate and influence people? - Answers Magic bullet How does the two-step theory differ from the magic bulet theory? - Answers The two-step theory suggests that opinion leaders help convey the message. Beau is curious about the influence of gender on career choice, so he meets with his sociology professor. However, when he is curious about which NBA teams ar performing the best, he asks one of his friends who plays baseball. This situation best supports which communcation theroy? - Answers N-step According to Maslow's Hierachy, why do people tend to act the way that they do? - Answers They act in their own self-interests. Elke desires a sense of belonging to a group. This situation is an example of which level of Maslow's Hierarchy of Needs? - Answers Safety Hans is highly motivated by the though that others will repsect him and know that he has done well in life. This situation is an example of which level of Maslow's Hierarchy of Needs? - Answers Esteem According to Aristotle, someone who tries to presuade a group to do something by using the appeal of his or her own good character is using which form of persuasion? - Answers Ethos Ideally, how does manipulation differ from persuasion? - Answers Manipulation involves half-truths or focusing on narrow interests, whereas persuasion aviods deception and excessive self-interest. At the dinner table, Katie tells her family about the unethical business practices of a company. She attempts to persuade her family not to purchase form the company again. In this situation, Katie is an example of which public of public relations? - Answers Active Which kind of ethics code is based on religious cultures that influence millions of people? - Answers Societal Code Which kind of ethics code can a group's public relations staff review and revise as needed? - Answers Organizational Code The objectivity heritage and focus in some aspects of public relations is similar to what profession? - Answers Journalism ________ occurs if you ruin a piece of equipment and stay silent when someone else is blamed. - Answers Ethical confusion What model of public relations emphasizes strengthening an organization's social legitimacy? - Answers Reflective paradigm Ideally, a clash of key values between an organization and one of its key publics would be identified in this stage of the public relations process. - Answers Research In an ethics audit, the auditors study an organization's recent ethics successes and ethics failures. This step is similar to what stage of the public relations process? - Answers Evaluation Phase Taylor Industries manufactures hygiene products. It has the following memo posted on several walls of the office and also on the bulletin board in the break room. The task of Taylor Industries is to provide quality personal cleansing products as well as inspire healthy living.