Oxford Cambridge and RSA
GCSE
Business
J204/01: Business 1: business activity, marketing and people
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. If you need extra space use
the lined pages at the end of this booklet. The question numbers must be clearly shown.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2024 [603/0295/1] OCR is an exempt Charity
DC (ST/SG) 334876/4 Turn over
, 2
Section A
1 What is a disadvantage of being a sole trader?
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan
D Must pay corporation tax
Your answer [1]
2 What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer [1]
3 What is a benefit to the local community of a nearby carpet factory extending its operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles
C More job opportunities will be created
D The business will pay higher taxes
Your answer [1]
© OCR 2024
, 3
4 What is one of the „four Ps‟ of the marketing mix?
A Penetration
B Place
C Planning
D Profit
Your answer [1]
5 A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers
C need for innovation and change
D time it takes to respond to changes in fashion
Your answer [1]
6 Two brothers are currently unemployed. They decide to set up their own window cleaning
business, trading as a partnership.
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes
C Poor health
D Slippery ladders
Your answer [1]
© OCR 2024 Turn over
, 4
7 What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing
C To motivate staff to assist customers who are trying on golf shoes
D To reduce the time it takes to make golf bags and golf trolleys
Your answer [1]
8 One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library
C provide better training for librarians
D update the library‟s stock of books
Your answer [1]
9 A business has recently changed its main objective from „survival‟ to „growth‟.
What would most likely explain this change of objective?
A The business has become too big
B The business has reduced its productivity
C The business is experiencing high demand
D The business needs to lower its costs
Your answer [1]
© OCR 2024
GCSE
Business
J204/01: Business 1: business activity, marketing and people
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. If you need extra space use
the lined pages at the end of this booklet. The question numbers must be clearly shown.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2024 [603/0295/1] OCR is an exempt Charity
DC (ST/SG) 334876/4 Turn over
, 2
Section A
1 What is a disadvantage of being a sole trader?
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan
D Must pay corporation tax
Your answer [1]
2 What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer [1]
3 What is a benefit to the local community of a nearby carpet factory extending its operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles
C More job opportunities will be created
D The business will pay higher taxes
Your answer [1]
© OCR 2024
, 3
4 What is one of the „four Ps‟ of the marketing mix?
A Penetration
B Place
C Planning
D Profit
Your answer [1]
5 A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers
C need for innovation and change
D time it takes to respond to changes in fashion
Your answer [1]
6 Two brothers are currently unemployed. They decide to set up their own window cleaning
business, trading as a partnership.
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes
C Poor health
D Slippery ladders
Your answer [1]
© OCR 2024 Turn over
, 4
7 What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing
C To motivate staff to assist customers who are trying on golf shoes
D To reduce the time it takes to make golf bags and golf trolleys
Your answer [1]
8 One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library
C provide better training for librarians
D update the library‟s stock of books
Your answer [1]
9 A business has recently changed its main objective from „survival‟ to „growth‟.
What would most likely explain this change of objective?
A The business has become too big
B The business has reduced its productivity
C The business is experiencing high demand
D The business needs to lower its costs
Your answer [1]
© OCR 2024
