MNE3702
ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 25 September 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than September 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
QUESTION 1: Entrepreneurial Intensity at J&R
Discuss the concept entrepreneurial intensity and indicate by means of examples how it is applied
at J&R (12).
ANSWER:
Concept of Entrepreneurial Intensity: Entrepreneurial intensity refers to the degree of
entrepreneurial behavior and the extent to which an organization fosters a culture of innovation,
risk-taking, and proactive behavior among its employees. It reflects how deeply entrepreneurship is
integrated into the organization's culture and operations.
Examples of Entrepreneurial Intensity at J&R:
1. Innovation in Products: J&R consistently develops new products that address market needs,
such as their eco-friendly packaging solutions, showcasing a commitment to sustainability and
market relevance.
2. Risk-Taking: The company ventured into emerging markets despite the risks involved,
demonstrating a willingness to embrace uncertainty for potential growth.
ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 25 September 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than September 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
QUESTION 1: Entrepreneurial Intensity at J&R
Discuss the concept entrepreneurial intensity and indicate by means of examples how it is applied
at J&R (12).
ANSWER:
Concept of Entrepreneurial Intensity: Entrepreneurial intensity refers to the degree of
entrepreneurial behavior and the extent to which an organization fosters a culture of innovation,
risk-taking, and proactive behavior among its employees. It reflects how deeply entrepreneurship is
integrated into the organization's culture and operations.
Examples of Entrepreneurial Intensity at J&R:
1. Innovation in Products: J&R consistently develops new products that address market needs,
such as their eco-friendly packaging solutions, showcasing a commitment to sustainability and
market relevance.
2. Risk-Taking: The company ventured into emerging markets despite the risks involved,
demonstrating a willingness to embrace uncertainty for potential growth.
