MEJO 137 PR EXAM UNC QUESTIONS WITH 100% VERIFIED SOLUTIONS|ANSWERS

MEJO 137 PR EXAM UNC QUESTIONS WITH
100% VERIFIED SOLUTIONS|ANSWERS
characteristics iof iPR i- iCORRECT iANSWER--deliberate

-planned

-performance ireflects ipolicies

-public iinterest

-two iway icommunication

-management iof icompetition/conflicts

-operating ion iintangibles



define iPR i- iCORRECT iANSWER-the imanagement iof imutually iinfluential irelationships iwithin ia iweb
iof irelationships icomprised iof istakeholders iand iorganizations



PR ivs iAdvertising i- iCORRECT iANSWER-both- ipublicity itactics, irely ion imass imedia ito idistribute
icontent

pr- ilittle icontent icontrol, ifree imedia isources, iadvocates, itarget ivarious ipublics, imix iof
icommunication ichannels

ad- ihigh icontent icontrol, ipay ifor iplacement iof imedia, ipersuade, itarget iconsumers, ispecific
ichannels ifor ispecific iads



PR ivs iMarketing i- iCORRECT iANSWER-both- ideal iwith iorg's irelationships, imix iof icommunication
ichannels, iwant ito iensure iorg's isuccess iand ieconomic isurvival

pr- iensure isuccess ithrough ibuilding irelationships iand igoodwill, itarget iaudiences, ipublics ior
istakeholders, ifocus ion irange iof ipublics, irelationships iand ireputation

marketing- iensure isuccess iby istudying imarkets iand iincreasing iprofits, itarget imarkets, iconsumers
ior icustomers, ifocus ion iproducts, iplacement, ipackaging iand iprice



PR ivs iJournalism i- iCORRECT iANSWER-both- iinterview ipeople, igather/synthesize ilarge iamounts iof
iinfo, iwrite iin ijournalist istyle

pr- icounsel iorg ion inews, iadvocates, idepends ion ijournalist's icredibility, ifocus ion ispecific ipublics,
imix iof icommunication ichannels

, journalism- ireport inews, iinform, idepend ion iPR ifor iinfo iand isources, ibroad iaudience,
icommunication ivia ia ichannel



objectivity i- iCORRECT iANSWER-state iof ibeing ifree iform ithe iinfluence iof ipersonal ifeelings ior
iopinions iin iconsidering iad irepresenting ifacts



advocacy i- iCORRECT iANSWER-public ipromotion iof ia icause, iidea ior ipolicy



transparency i- iCORRECT iANSWER-critical iwhether iyou ipractice ipublic iinformation iwith ia
ijournalistic iset iof ivalues ior iwith iadvocacy



PR imodels i- iCORRECT iANSWER-press iagentry/publicity, ipublic iinformation, i2-way iasymmetric, i2-
way isymmetric



press iagentry imodel i- iCORRECT iANSWER-propaganda, ione iway icommunication, iPT iBarnum, ilittle
iconcern ifor iaccuracy, igain ipublic's iattention, isports iand iproduct iinformation



public iinformation imodel i- iCORRECT iANSWER-accurate iand itrue iinformation ito ipublics, ione iway
icommunication, iIvy iLee, igovernment, inonprofits, ibusiness



2-way iasymmetric i- iCORRECT iANSWER-persuasion ito ichange ipublics' iattitudes ior ibehaviors,
iunbalanced i2 iway icommunication, iEdward iBernays, icompetitive ibusiness, iagencies



2-way isymmetric i- iCORRECT iANSWER-understanding, ibalanced i2 iway icommunication, iorg iis ias
ilikely ito ichange ias ipublics, iregulated ibusiness, icrisis imanagement



pros iof iagencies i- iCORRECT iANSWER-objectivity, iskills iand iexpertise, iextensive iresources, ioffices
ithroughout icountry, iproblem isolving iskills, icredibility



cons iof iagencies i- iCORRECT iANSWER-superficial iknowledge, ipart-time icommitment, ineed ifor ilong
ibriefing, iinternal iresentment, ineed ifor idirection, iinformation iand iconfidence, ihigh icosts