MEJO 137 PR Exam #1
What are the 6 additives of PR? - ANS1. Planned
2. Planned
3. Overall performance
four. Public hobby
five. -way communique
6. Control of opposition and war
public relations - ANSstrategic conversation process that builds mutually beneficial relationships
b/t an organization and their publics
PR managers - ANSskilled thinkers and strategists, visionary, take care of budgets and
campaigns
PR technicians - ANStypically access degree, do the "grunt paintings" of writing news releases,
environmental scanning, press kits, answering telephones
What does RACE stand for? - ANSthe technique of PR
Research
Action
Communication
Evaluation
Henry Ford's contribution to PR - ANSone of the primary to apply 2 basic PR ideas
-positioning: the idea that credit score and publicity usually go to people who do something first
-the importance of being handy to the click
public records - ANSpurpose: dissemination of info
one-manner & truth IS critical
supply to receiver
nowadays: gov't, nonprofits, commercial enterprise
-manner uneven - ANSpurpose: persuasion
-manner; imbalanced effects
, supply to receiver & feedback
nowadays: competitive business; businesses
-manner symmetric - ANSpurpose: expertise
two-manner; balanced results
institution to group and comments
nowadays: regulated business; crisis control
PR department - ANSorganizational factors decide the position of PR: perceptions and
expectancies of pinnacle management
PR firm - ANSgrowth inspired by means of:
expanded urbanization, expansion of gov't bureaucracy and regulation, extra sophisticated
mass media structures, the upward push of consumerism, int'l alternate and the call for for
greater data
pros of the use of a PR company - ANS-objectivity
-a variety of skills and expertise
-substantial assets
-offices during the united states
-unique trouble-fixing abilties
-credibility
cons of the use of a PR company - ANS-superficial draw close of the purchaser's specific
problems
-loss of full-time commitment
-need for prolonged briefing period
-resentment by way of inner body of workers
-sturdy path by using pinnacle management required
-need for complete data and self assurance
-high costs
PR Efficacy - ANS-# of years of experience of director of PR department
-Value that the executives of an corporation area on PR
line functions (line supervisor) - ANScan delegate authority, set production goals, lease
employees, at once affect the work of others
personnel characteristic (workforce people) - ANSlittle/no direct authority
What are the 6 additives of PR? - ANS1. Planned
2. Planned
3. Overall performance
four. Public hobby
five. -way communique
6. Control of opposition and war
public relations - ANSstrategic conversation process that builds mutually beneficial relationships
b/t an organization and their publics
PR managers - ANSskilled thinkers and strategists, visionary, take care of budgets and
campaigns
PR technicians - ANStypically access degree, do the "grunt paintings" of writing news releases,
environmental scanning, press kits, answering telephones
What does RACE stand for? - ANSthe technique of PR
Research
Action
Communication
Evaluation
Henry Ford's contribution to PR - ANSone of the primary to apply 2 basic PR ideas
-positioning: the idea that credit score and publicity usually go to people who do something first
-the importance of being handy to the click
public records - ANSpurpose: dissemination of info
one-manner & truth IS critical
supply to receiver
nowadays: gov't, nonprofits, commercial enterprise
-manner uneven - ANSpurpose: persuasion
-manner; imbalanced effects
, supply to receiver & feedback
nowadays: competitive business; businesses
-manner symmetric - ANSpurpose: expertise
two-manner; balanced results
institution to group and comments
nowadays: regulated business; crisis control
PR department - ANSorganizational factors decide the position of PR: perceptions and
expectancies of pinnacle management
PR firm - ANSgrowth inspired by means of:
expanded urbanization, expansion of gov't bureaucracy and regulation, extra sophisticated
mass media structures, the upward push of consumerism, int'l alternate and the call for for
greater data
pros of the use of a PR company - ANS-objectivity
-a variety of skills and expertise
-substantial assets
-offices during the united states
-unique trouble-fixing abilties
-credibility
cons of the use of a PR company - ANS-superficial draw close of the purchaser's specific
problems
-loss of full-time commitment
-need for prolonged briefing period
-resentment by way of inner body of workers
-sturdy path by using pinnacle management required
-need for complete data and self assurance
-high costs
PR Efficacy - ANS-# of years of experience of director of PR department
-Value that the executives of an corporation area on PR
line functions (line supervisor) - ANScan delegate authority, set production goals, lease
employees, at once affect the work of others
personnel characteristic (workforce people) - ANSlittle/no direct authority
