Mnm2615 Assignment 3 Portfolio (Detailed Answers) Semester 1 2026 - Distinction Guaranteed

MNM2615 Assignment 3 PORTFOLIO (DETAILED ANSWERS) 2026 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,. As a marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with the owner/manager: the background, technological progress, population implications marketing structure, and the marketing implications relating to growth in mobile and internet access. QUESTION 1 The background of the chosen SME/SMME should not be more than half a page (5 marks for the background). QUESTION 2 (a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). (b) Explain how the chosen SME/SMME can infuse this technological progress in the business (10 marks for the practical application). (15) QUESTION 3 (a) Describe to the identified SME/SMME owner the population's implications relating to the marketing structure (5 marks for the theoretical discussions). (b) Describe to the identified SME/SMME how the implications of the population can influence the structure of marketing (10 marks for the practical application). (15) QUESTION 4 (a) Describe to the identified SME/SMME owner the marketing implications relating to growth in mobile and internet access (5 marks for the theoretical discussions). (b) Describe how the identified SME/SMME can practically capitalise on this growth with reference to its marketing strategy (10 marks for the practical application).