Managers Must Big 3 correct answers Develop Culture
Encourage Innovation
Manage Change
Cultural Fit correct answers High Impact on People leaving their jobs
Culture includes: correct answers Personal, Organizational, Corporate, Global
Personal correct answers Celebrity Culture (Cultural Fit)
Organizational correct answers IBM & The Masters Golf
Corporate correct answers Disney & Mickey Mouse
4 elements of Corporate correct answers Shapes Attitudes
Reinforces Beliefs
Direct Behavior
Self Expectations
Global correct answers US & Europe Travel by Air
China & India Travel by Train
Iceberg Ex. correct answers Top: Observed Culture
Heroes, Rites & Rituals, Symbols and Stories
Bottom: Core Culture
Code of Conduct, Integrity etc.
Heroes and benefits correct answers Display core values
-Shared knowledge of hero stories
-Establish or represent core values
Sub-Culture correct answers Cultures within society
Ex. PSU Academics: Marketing major
Walmart's Person correct answers Sam Walton
Merck's Person correct answers Ken Frazier
Disney's Person correct answers Walt Disney
Facebook's Person correct answers Sheryl Sandberg
PepsiCo's Person correct answers Indra Nooyi
, Xerox's Person correct answers Ursula Burns
Rites & Rituals and their benefits correct answers Celebration of heroes and events displaying
core values
-Creates connections
-Builds morale and engagment
-Shared hands on experience
Symbols and their benefits (PSU) correct answers Language and other symbols conveying core
values (Nittany Lion)
-Common understanding of culture
-Easy to recognize
Stories and their benefits correct answers Tales about events conveying core values
-Easily remembered and passed on
-Instills deeper cultural understanding
Team Culture correct answers Authority shared, distributed
Innovation correct answers Taking a new idea and putting it into practice; lifeblood of business
Hierarchical Culture correct answers Authority runs the system
Entrepreneurial Culture correct answers Authority goes with ideas
Rational Culture correct answers Authority serves the goals
3 Forms of Organizational Innovation(+1) correct answers 1. Process
2. Product
3. Business Model
+1. Sustainability Innovation
Process Innovation correct answers Better way to do things
Lean Principles=Reduction of Waste
Six Sigma= Improving the Process
Ex. Vending Machines accepting Credit/Debit Cards
Product Innovation correct answers Results in the creation of new or improved goods and
services
-Anything that is NOT currently in marketplace
Ex. Drones
Business Model Innovation correct answers Create, Deliver, and Capture Value
Org. takes what they are doing know and enhances the business
*Most Important/Distruptive