MCE - SAMPLE QUESTIONS & MISC.
a,b,c,e - Answers -Which of the following are ways to become a member of a program?
(Choose all that apply)
a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
e. Program status flow action
true - Answers -True or false: You can use a transition rule on the first stream in an
engagement program.
a,c,f
(Only emails and programs can be added as content to streams, with the exception of
email programs.) - Answers -Which types of assets can be used in an engagement
program stream?
a. Email
b. Report
c. Default program
d. Email Send program
e. Landing Page
f. Event program
a,b,d
(Any content except email programs can be added to an engagement program, as an
ASSET: Email, event programs, reports, landing pages, etc.
This is different than content that can be added to an engagement program STREAM.) -
Answers -What types of content can be added to an engagement program? (Choose all
that apply)
a. Emails
b. Landing pages
c. Email programs
d. Events
b,c - Answers -Which of the following are recommended ways of alerting sales when
they have a new lead to follow up on? (choose all that apply)
a. Send an email
b. Send an alert
c. Create a task
d. Update a field
, c - Answers -You need to comply with European spam legislation. Which of the
following subscription management approaches is the most commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in
b - Answers -Which of the following is not a good use case for a data management
campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times
c,d - Answers -Which of the following bounces are categorized as hard bounces?
(Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email
d - Answers -Which of the following is not a benefit of using Marketo forms?
a. Prevents duplicates in Marketo
b. Allows you to prepopulate data that you already have
c. Allows you to gather extra information over time instead of asking the same questions
d. Lets you have complete control over the look and feel of the form
c - Answers -Which of the following cannot be edited in a form?
a. Submit button text
b. Error and validation text
c. Social button text
d. Label text
a - Answers -If you intended to ensure that leads always used the same format when
entering phone numbers on your form, which functionality would you use?
a. Input masking
b. Hint text
c. Form validation
d. Tooltip instructions
a,b,c,e - Answers -Which of the following are ways to become a member of a program?
(Choose all that apply)
a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
e. Program status flow action
true - Answers -True or false: You can use a transition rule on the first stream in an
engagement program.
a,c,f
(Only emails and programs can be added as content to streams, with the exception of
email programs.) - Answers -Which types of assets can be used in an engagement
program stream?
a. Email
b. Report
c. Default program
d. Email Send program
e. Landing Page
f. Event program
a,b,d
(Any content except email programs can be added to an engagement program, as an
ASSET: Email, event programs, reports, landing pages, etc.
This is different than content that can be added to an engagement program STREAM.) -
Answers -What types of content can be added to an engagement program? (Choose all
that apply)
a. Emails
b. Landing pages
c. Email programs
d. Events
b,c - Answers -Which of the following are recommended ways of alerting sales when
they have a new lead to follow up on? (choose all that apply)
a. Send an email
b. Send an alert
c. Create a task
d. Update a field
, c - Answers -You need to comply with European spam legislation. Which of the
following subscription management approaches is the most commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in
b - Answers -Which of the following is not a good use case for a data management
campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times
c,d - Answers -Which of the following bounces are categorized as hard bounces?
(Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email
d - Answers -Which of the following is not a benefit of using Marketo forms?
a. Prevents duplicates in Marketo
b. Allows you to prepopulate data that you already have
c. Allows you to gather extra information over time instead of asking the same questions
d. Lets you have complete control over the look and feel of the form
c - Answers -Which of the following cannot be edited in a form?
a. Submit button text
b. Error and validation text
c. Social button text
d. Label text
a - Answers -If you intended to ensure that leads always used the same format when
entering phone numbers on your form, which functionality would you use?
a. Input masking
b. Hint text
c. Form validation
d. Tooltip instructions
