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A perceptual map is a tool for visualizing:
1. Competitive landscape and spotting positioning opportunities
2. Competitive landscape and consumer behavior
3. Spotting positioning opportunities and consumer behavior
4. Spotting positioning opportunities and purchase intention
- Answer -1. Competitive landscape and spotting positioning opportunities
Demographics, trends, buying habits, competition, and industry environments are the part of:
1. Marketing data
2. Market research
3. Data collection
4. Data analysis
- Answer -1. Marketing data
Geographic segmentation narrows the market by:
1. Location
2. Age
3. Educational status
4. Income
- Answer -1. Location
Psychographic segmentation narrows segments of the market by:
1. Educational status of customer