Product marketing Correct Answer-process of bringing a product to
marketing and over-seeing its overall success
Biologic Correct Answer-protein (antibodies) that are injected/infused
Pharma Correct Answer-traditional drug company
Biotech Correct Answer-biologics focus
Biopharma Correct Answer-Makes both (traditional drugs and biologics)
Preclinical Correct Answer-In scientist hands (safe & works)
Drug development Correct Answer-1. Small trial (10 people) 2. More
land covered (100 people) 3. Pivotal (thousands of people)
Bioavailability Correct Answer-how much the drug is working
Sites Correct Answer-hospitals where they recruit patients
CRO acronym Correct Answer-Contract/Clinical Research
Organizations
, Sponsors Correct Answer-drug creators / pay CROs to run clinical trials
Mid-market Correct Answer-1-4 product companies (small Pharma)
don't have resources to do trial so outsource to CRO
What is done before a product is launched? Correct
Answer-Strategy/positioning/messaging/development
What is done after a product is launched? Correct Answer-sales
enablement/demand/adoption/success
Phase 4 of drug development (doesn't always happen) Correct Answer-
drug is released to 10,000+ people, not regulated or commercialized
CTMS acronym Correct Answer-Clinical trial management system
ETMF acronym Correct Answer-Electronic trial master file
RBM acronym Correct Answer-risk-based monitoring
ASCO Conference Correct Answer-Chicago - American Society of
Clinical Oncology
DIA Conference Correct Answer-San Diego - Drug Information
Association