Consumer Behavior Test 1
_____ occurs when behavior is modified through a consumer-stimulus interaction without any effortful
allocation of cognitive processing capacity toward that stimulus - ANSWER-Unintentional Learning
"Baby Boomers" are those consumers who were born between 1981 and 1995. - ANSWER-False
1. According to Sigmund Freud, human behavior is influenced by: - ANSWER-strongly determined by
repressed, unconscious drives (not an enlightened rational calculator).
1. According to the PAD approach, when consumers feel greater control, situational influences play a
greater role in shaping their behavior. - ANSWER-False
A _____ is a key component of a firm with a market-oriented culture. - ANSWER-Consensus Orientation
A _____ is a portion of an associative network that represents a specific entity and thereby provides it
with meaning. - ANSWER-Exemplar
A _____ is a variable that changes the nature of the relationship between two other variables -
ANSWER-Moderator
A basic customer relationship management premise is that customers form relationships with
companies as opposed to companies conducting individual transactions with customers. - ANSWER-True
A blue ocean strategy seeks to position a firm so far away from competitors that, when successful, the
firm creates an industry of its own and at least for a time, isolates itself from competitors. - ANSWER-
True
A chain of supermarkets recognizes that it needs to increase revenue in the face of severe budget cuts
due to the weak economy. The store has decided to run a sale every month and upgrade their stock
more regularly, so that customers don't see the same products every month. They are planning to offer
a wider selection of brands for men and women. They are also planning to advertise on billboards, radio,
television, and in newspapers throughout the state. The sale, the wide selection of brands, and the
promotions are examples of _____. - ANSWER-Marketing Tactics
A chunk includes seven memory units. - ANSWER-False
A company embracing differentiated marketing will - ANSWER-serve multiple market segments each
with a unique product offering
A company that produces a popular brand of pasta decides against increasing its product price. Instead,
the management chooses to decrease the quantity of packed content from 100gms to 90gms. According
to the management, any move to increase the product price might result in the brand losing a major
chunk of its loyal consumers who relate to the brand as affordable. This is an attempt by the company to
preserve the _____ of their consumers regarding their product. - ANSWER-Perception
A concept within a schema that is the single best representative of some category is known as a(n)
_____. - ANSWER-Script
A consumer needs some degree of involvement to have an ability to evaluate multiple brands
effectively. - ANSWER-False
, Consumer Behavior Test 1
A consumer research study conducted by Visual Effects Inc. analyzes factors, such as age, income, and
stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data was
collected from 3,000 consumers using a structured questionnaire. Which type of research does this
represent? - ANSWER-Quantitative
A consumer who eats a whole pint of Marty's chocolate fudge ice-cream and later feels guilty, is
experiencing _____. - ANSWER-Self Conscious Feeling
A consumer's delayed response to information, which occurs as an afterthought, is known as sensation.
- ANSWER-False
A corporate strategy is the way a company goes about creating value for customers. - ANSWER-True
A cosmetic manufacturer that targets young women was looking at a graphical display of how women
perceived different brands of cosmetics. They found that their brand was clustered with products that
target older women. This graphical depiction of the positioning of competing brands used by the
marketer is an example of a _____. - ANSWER-Perceptual Map
A customer relationship management system allows a firm to be more customer focused. - ANSWER-
True
A drive to acquire products that consumers can use to accomplish things is known as _____. - ANSWER-
Utilitarism
A highly competitive marketplace in which consumers have many alternatives is more likely to provide
better customer service than a marketplace with little competition. - ANSWER-True
A light brown, slightly sticky, sweet, round food with a hole in the middle is easily recognized as a
doughnut almost everywhere across the world. Which of the following consumer reactions to a stimulus
is demonstrated in this example? - ANSWER-Assimilation
A market for any product is the sum of the demand existing in individual groups or segments of
consumers. - ANSWER-True
A market orientation means innovation is geared primarily toward making the production process as
efficient and economic as possible. - ANSWER-False
A market orientation represents a much narrower focus than a strategic orientation that focuses more
solely on production. - ANSWER-False
A market researcher focuses on the psychological process, including thoughts, feelings, and behavior
that people experience once they realize that they have an unmet need. This set of value-seeking
activities that the researcher is examining is best described as _____. - ANSWER-Consumer Behavior
A market-oriented firm stresses the importance of creating value for customers among all employees. -
ANSWER-True
A marketing strategy provides an operating orientation for the company. - ANSWER-False
A memory trace is a mental path by which some thought becomes dormant. - ANSWER-False
_____ occurs when behavior is modified through a consumer-stimulus interaction without any effortful
allocation of cognitive processing capacity toward that stimulus - ANSWER-Unintentional Learning
"Baby Boomers" are those consumers who were born between 1981 and 1995. - ANSWER-False
1. According to Sigmund Freud, human behavior is influenced by: - ANSWER-strongly determined by
repressed, unconscious drives (not an enlightened rational calculator).
1. According to the PAD approach, when consumers feel greater control, situational influences play a
greater role in shaping their behavior. - ANSWER-False
A _____ is a key component of a firm with a market-oriented culture. - ANSWER-Consensus Orientation
A _____ is a portion of an associative network that represents a specific entity and thereby provides it
with meaning. - ANSWER-Exemplar
A _____ is a variable that changes the nature of the relationship between two other variables -
ANSWER-Moderator
A basic customer relationship management premise is that customers form relationships with
companies as opposed to companies conducting individual transactions with customers. - ANSWER-True
A blue ocean strategy seeks to position a firm so far away from competitors that, when successful, the
firm creates an industry of its own and at least for a time, isolates itself from competitors. - ANSWER-
True
A chain of supermarkets recognizes that it needs to increase revenue in the face of severe budget cuts
due to the weak economy. The store has decided to run a sale every month and upgrade their stock
more regularly, so that customers don't see the same products every month. They are planning to offer
a wider selection of brands for men and women. They are also planning to advertise on billboards, radio,
television, and in newspapers throughout the state. The sale, the wide selection of brands, and the
promotions are examples of _____. - ANSWER-Marketing Tactics
A chunk includes seven memory units. - ANSWER-False
A company embracing differentiated marketing will - ANSWER-serve multiple market segments each
with a unique product offering
A company that produces a popular brand of pasta decides against increasing its product price. Instead,
the management chooses to decrease the quantity of packed content from 100gms to 90gms. According
to the management, any move to increase the product price might result in the brand losing a major
chunk of its loyal consumers who relate to the brand as affordable. This is an attempt by the company to
preserve the _____ of their consumers regarding their product. - ANSWER-Perception
A concept within a schema that is the single best representative of some category is known as a(n)
_____. - ANSWER-Script
A consumer needs some degree of involvement to have an ability to evaluate multiple brands
effectively. - ANSWER-False
, Consumer Behavior Test 1
A consumer research study conducted by Visual Effects Inc. analyzes factors, such as age, income, and
stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data was
collected from 3,000 consumers using a structured questionnaire. Which type of research does this
represent? - ANSWER-Quantitative
A consumer who eats a whole pint of Marty's chocolate fudge ice-cream and later feels guilty, is
experiencing _____. - ANSWER-Self Conscious Feeling
A consumer's delayed response to information, which occurs as an afterthought, is known as sensation.
- ANSWER-False
A corporate strategy is the way a company goes about creating value for customers. - ANSWER-True
A cosmetic manufacturer that targets young women was looking at a graphical display of how women
perceived different brands of cosmetics. They found that their brand was clustered with products that
target older women. This graphical depiction of the positioning of competing brands used by the
marketer is an example of a _____. - ANSWER-Perceptual Map
A customer relationship management system allows a firm to be more customer focused. - ANSWER-
True
A drive to acquire products that consumers can use to accomplish things is known as _____. - ANSWER-
Utilitarism
A highly competitive marketplace in which consumers have many alternatives is more likely to provide
better customer service than a marketplace with little competition. - ANSWER-True
A light brown, slightly sticky, sweet, round food with a hole in the middle is easily recognized as a
doughnut almost everywhere across the world. Which of the following consumer reactions to a stimulus
is demonstrated in this example? - ANSWER-Assimilation
A market for any product is the sum of the demand existing in individual groups or segments of
consumers. - ANSWER-True
A market orientation means innovation is geared primarily toward making the production process as
efficient and economic as possible. - ANSWER-False
A market orientation represents a much narrower focus than a strategic orientation that focuses more
solely on production. - ANSWER-False
A market researcher focuses on the psychological process, including thoughts, feelings, and behavior
that people experience once they realize that they have an unmet need. This set of value-seeking
activities that the researcher is examining is best described as _____. - ANSWER-Consumer Behavior
A market-oriented firm stresses the importance of creating value for customers among all employees. -
ANSWER-True
A marketing strategy provides an operating orientation for the company. - ANSWER-False
A memory trace is a mental path by which some thought becomes dormant. - ANSWER-False
