consumer behavior final test
_____ is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
- ANSWER-✓ D. Consumer satisfaction
A consumer recognizes a need when a he or she perceives a difference between the _____. - ANSWER-✓
B. actual state and desired state
A consumer who is running short of time is more likely to process more product information than a
consumer who is shopping leisurely. - ANSWER-✓ B. False
A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an
angry consumer. - ANSWER-✓ B. False
A group of people who have lived the same major experiences in their life with the experiences shaping
their core values is referred to as _____. - ANSWER-✓ A. a cohort
A microculture is defined as a group of people who share similar values and tastes that are subsumed
within a larger culture. - ANSWER-✓ A. True
A product's price is a piece of information. - ANSWER-✓ A. True
A rule that specifies the appropriate behavior in a given situation within a specific culture is referred to
as cultural _____. - ANSWER-✓ D. norm
All of the following are potential activities in the decision- making process EXCEPT _____. - ANSWER-✓
D. exchange
Americans who were born before 1928, and whose lives and values were shaped very much by World
War II and post-war experiences, belong to the _____. - ANSWER-✓ A. Greatest Generation
An angry, complaining customer is the worst possible outcome for a business. - ANSWER-✓ B. False
As a general statement, inexperienced consumers do an external search for purchase-related
information more than do either experienced or moderately experienced consumers. - ANSWER-✓ B.
False
As perceived risk increases, search effort increases. - ANSWER-✓ A. True
Carbonated drinks loaded with sugar and having little nutritional value are examples of _____ products.
- ANSWER-✓ D. pleasing
Consumer satisfaction is a preconsumption phenomenon. - ANSWER-✓ B. False
Consumers with a high capacity to self-regulate their behavior are sometimes referred to as _____. -
ANSWER-✓ A. action-oriented
Consumers with a low capacity to self-regulate are referred to as _____. - ANSWER-✓ B. state-oriented
Corporate social responsibility may be defined as an organization's activities and status related to its
societal obligations. - ANSWER-✓ A. True
, consumer behavior final test
Culture guides consumers in deciding the appropriate actions in various consumer situations. - ANSWER-
✓ A. True
Determinant criteria are the evaluative criteria that are related to the actual choice that is made. -
ANSWER-✓ A. True
Diane buys most of her everyday needs from the local retail shop. However, one day when she visited
the shop, she found it very crowded. Diane hates crowded places and therefore she returned home
without buying anything. This is an example of a _____ influence altering a consumer's perception of
value. - ANSWER-✓ B. situational
Divergence refers to the phenomenon in which consumers choose membership in microcultures in an
effort to stand out or define themselves from the crowd. - ANSWER-✓ A. True
Elaine had a problem with the computer printer she purchased. When she called the toll-free service
support number, she was told that she had to pay to speak to a service representative. It made her so
unhappy that she told all of her friends and family about the problem with the printer and the poor
service she received, and advised them never to buy that brand. According to the information given in
this case, which of the following postconsumption behaviors best describes Elaine's behavior? -
ANSWER-✓ E. Negative word-of-mouth
Evaluative criteria are the attributes, features, or potential benefits that consumers consider when
reviewing possible solutions to a problem. - ANSWER-✓ A. True
Expectations are the cognitive component of _____. - ANSWER-✓ A. anticipation
Goods that are consumed over long periods of time are known as _____ goods. - ANSWER-✓ D. durable
Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is
associated with poverty and inferior status. This association that favors the consumption of rice to
wheat or potatoes is an example of consumer _____. - ANSWER-✓ C. culture
Henry considered two criteria when he selected his laptop, efficiency of the CPU and the capacity of the
hard disk drive. These features represent Henry's _____ criteria while buying the laptop. - ANSWER-✓ E.
determinant
How is a complainer different from a non-complainer? - ANSWER-✓ A. A complainer is more likely to
become a satisfied customer.
In Jack's home country, business negotiations focus primarily on immediate profits and quick temporary
solutions. According to the CSV dimension, this is an example of a culture low in _____. - ANSWER-✓ D.
long-term orientation
In which situation could a business be most vulnerable to consumers switching? - ANSWER-✓ A. high
competitive intensity and low switching costs
_____ is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
- ANSWER-✓ D. Consumer satisfaction
A consumer recognizes a need when a he or she perceives a difference between the _____. - ANSWER-✓
B. actual state and desired state
A consumer who is running short of time is more likely to process more product information than a
consumer who is shopping leisurely. - ANSWER-✓ B. False
A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an
angry consumer. - ANSWER-✓ B. False
A group of people who have lived the same major experiences in their life with the experiences shaping
their core values is referred to as _____. - ANSWER-✓ A. a cohort
A microculture is defined as a group of people who share similar values and tastes that are subsumed
within a larger culture. - ANSWER-✓ A. True
A product's price is a piece of information. - ANSWER-✓ A. True
A rule that specifies the appropriate behavior in a given situation within a specific culture is referred to
as cultural _____. - ANSWER-✓ D. norm
All of the following are potential activities in the decision- making process EXCEPT _____. - ANSWER-✓
D. exchange
Americans who were born before 1928, and whose lives and values were shaped very much by World
War II and post-war experiences, belong to the _____. - ANSWER-✓ A. Greatest Generation
An angry, complaining customer is the worst possible outcome for a business. - ANSWER-✓ B. False
As a general statement, inexperienced consumers do an external search for purchase-related
information more than do either experienced or moderately experienced consumers. - ANSWER-✓ B.
False
As perceived risk increases, search effort increases. - ANSWER-✓ A. True
Carbonated drinks loaded with sugar and having little nutritional value are examples of _____ products.
- ANSWER-✓ D. pleasing
Consumer satisfaction is a preconsumption phenomenon. - ANSWER-✓ B. False
Consumers with a high capacity to self-regulate their behavior are sometimes referred to as _____. -
ANSWER-✓ A. action-oriented
Consumers with a low capacity to self-regulate are referred to as _____. - ANSWER-✓ B. state-oriented
Corporate social responsibility may be defined as an organization's activities and status related to its
societal obligations. - ANSWER-✓ A. True
, consumer behavior final test
Culture guides consumers in deciding the appropriate actions in various consumer situations. - ANSWER-
✓ A. True
Determinant criteria are the evaluative criteria that are related to the actual choice that is made. -
ANSWER-✓ A. True
Diane buys most of her everyday needs from the local retail shop. However, one day when she visited
the shop, she found it very crowded. Diane hates crowded places and therefore she returned home
without buying anything. This is an example of a _____ influence altering a consumer's perception of
value. - ANSWER-✓ B. situational
Divergence refers to the phenomenon in which consumers choose membership in microcultures in an
effort to stand out or define themselves from the crowd. - ANSWER-✓ A. True
Elaine had a problem with the computer printer she purchased. When she called the toll-free service
support number, she was told that she had to pay to speak to a service representative. It made her so
unhappy that she told all of her friends and family about the problem with the printer and the poor
service she received, and advised them never to buy that brand. According to the information given in
this case, which of the following postconsumption behaviors best describes Elaine's behavior? -
ANSWER-✓ E. Negative word-of-mouth
Evaluative criteria are the attributes, features, or potential benefits that consumers consider when
reviewing possible solutions to a problem. - ANSWER-✓ A. True
Expectations are the cognitive component of _____. - ANSWER-✓ A. anticipation
Goods that are consumed over long periods of time are known as _____ goods. - ANSWER-✓ D. durable
Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is
associated with poverty and inferior status. This association that favors the consumption of rice to
wheat or potatoes is an example of consumer _____. - ANSWER-✓ C. culture
Henry considered two criteria when he selected his laptop, efficiency of the CPU and the capacity of the
hard disk drive. These features represent Henry's _____ criteria while buying the laptop. - ANSWER-✓ E.
determinant
How is a complainer different from a non-complainer? - ANSWER-✓ A. A complainer is more likely to
become a satisfied customer.
In Jack's home country, business negotiations focus primarily on immediate profits and quick temporary
solutions. According to the CSV dimension, this is an example of a culture low in _____. - ANSWER-✓ D.
long-term orientation
In which situation could a business be most vulnerable to consumers switching? - ANSWER-✓ A. high
competitive intensity and low switching costs
