Consumer Behavior – Comprehensive
Test
____ are widely held beliefs that affirm what is desirable.
A) Norms
B) Cultural values
C) Precepts
D) Prescriptions
E) Orientations - ANSWER-B
____ motives emphasize the individual as striving to maintain equilibrium.
A) Cognitive
B) Affective
C) Preservation-oriented
D) Growth
E) Leveling - ANSWER-C
____ motives emphasize the individual as striving to maintain equilibrium. - ANSWER-C) Preservation-
oriented
_____ are based on performance criteria over which the individual has some degree of control.
A) Traditional roles
B) Achievement roles
C) Ascribed roles
D) Gender roles
E) Selective roles - ANSWER-B
_____ are rules that specify or prohibit certain behaviors in specific situations.
A) Norms
B) Precepts
C) Sanctions
D) Prescriptions
E) Values - ANSWER-A
_____ are the arbitrary meanings a culture assigns actions, events, and things other than words.
A) Nonverbal communication systems
,Consumer Behavior – Comprehensive
Test
B) Values
C) Sub-cultures
D) Semiotics
E) Perspectives - ANSWER-A
_____ are widely held beliefs that affirm what is desirable.
A) Laws
B) Religion
C) Edicts
D) Cultural values
E) Sanctions - ANSWER-D
_____ are(is) the use of previously stored experiences, values, attitudes, beliefs, and feelings to
interpret and evaluate information in working memory as well as to add relevant previously stored
information. - ANSWER-C) Elaborative activities
_____ attempts to create an association between a response (e.g., buying a brand) and some outcome
(e.g., satisfaction) that serves to reinforce the response. - ANSWER-A) Operant conditioning
_____ attempts to create an association between a stimulus (e.g., brand name) and some response
(e.g., behavior or feeling). - ANSWER-C) Classical conditioning
_____ consists of trustworthiness and expertise. - ANSWER-D) Source credibility
_____ continue to buy the same brand though they do not have an emotional attachment to it.
A) Repeat purchasers
B) Brand loyals
C) Committed customers
D) Satisfied buyers
E) Referred buyers - ANSWER-A
_____ continue to buy the same brand though they do not have an emotional attachment to it. -
ANSWER-Repeat purchasers
_____ deals with the mature market and is based on the theory that people change their outlook on life
when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or
developing chronic health conditions.
A) Demographics
,Consumer Behavior – Comprehensive
Test
B) Gerontographics
C) Cognitive psychology
D) Cohort analysis
E) Generational analysis - ANSWER-B
_____ describe a population in terms of its size, structure, and distribution.
A) Economics
B) Demographics
C) Psychographics
D) Geographics
E) Lifestyles - ANSWER-B
_____ have experienced health problems which limit their physical abilities and frequently their financial
capability. This segment is also a key market for retirement communities and assisted-living housing.
While seniors in this group acknowledge their limits, they also maintain a positive self-esteem and seek
to get the most out of life. Independence and socializing are important as is remaining stylish in their
dress.
A) Healthy Hermits
B) Ailing Indulgers
C) Ailing Outgoers
D) Frail Recluses
E) Healthy Recluses - ANSWER-C
_____ indicates motivation or interest in a specific product category, and it can be temporary or
enduring.
A) Ability
B) Product involvement
C) Cognition
D) Focused attention
E) Interest - ANSWER-B
_____ involve(s) the use of an unexpected twist or artful deviation in how a message is communicated
either visually in the ad's picture or verbally in the ad's text or headline.
, Consumer Behavior – Comprehensive
Test
A) Rhetorical figures
B) Proximity
C) Ambush marketing
D) Contextual figures
E) Affective interpretation - ANSWER-A
_____ involves creating or sponsoring an event that has a particular appeal to a market segment. -
ANSWER-Event marketing
_____ involves incorporating brands into movies, television programs, and other entertainment venues
in exchange for payment or promotional or other consideration, with the goal being to add realism to
the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner.
A) Ad integration
B) Product integration
C) Brand integration
D) Product placement
E) Product synergy - ANSWER-D
_____ involves presenting an incomplete stimulus with the goal of getting consumers to complete it and
thus become more engaged and involved.
A) Proximity
B) Ambush marketing
C) Closure
D) Inference
E) Figure-ground - ANSWER-C
_____ involves presenting the stimulus in such a way that it is perceived as the focal object to be
attended to and all other stimuli are perceived as the background.
A) Proximity
B) Closure
C) Inference
D) Figure-ground
E) Fore-ground - ANSWER-D
Test
____ are widely held beliefs that affirm what is desirable.
A) Norms
B) Cultural values
C) Precepts
D) Prescriptions
E) Orientations - ANSWER-B
____ motives emphasize the individual as striving to maintain equilibrium.
A) Cognitive
B) Affective
C) Preservation-oriented
D) Growth
E) Leveling - ANSWER-C
____ motives emphasize the individual as striving to maintain equilibrium. - ANSWER-C) Preservation-
oriented
_____ are based on performance criteria over which the individual has some degree of control.
A) Traditional roles
B) Achievement roles
C) Ascribed roles
D) Gender roles
E) Selective roles - ANSWER-B
_____ are rules that specify or prohibit certain behaviors in specific situations.
A) Norms
B) Precepts
C) Sanctions
D) Prescriptions
E) Values - ANSWER-A
_____ are the arbitrary meanings a culture assigns actions, events, and things other than words.
A) Nonverbal communication systems
,Consumer Behavior – Comprehensive
Test
B) Values
C) Sub-cultures
D) Semiotics
E) Perspectives - ANSWER-A
_____ are widely held beliefs that affirm what is desirable.
A) Laws
B) Religion
C) Edicts
D) Cultural values
E) Sanctions - ANSWER-D
_____ are(is) the use of previously stored experiences, values, attitudes, beliefs, and feelings to
interpret and evaluate information in working memory as well as to add relevant previously stored
information. - ANSWER-C) Elaborative activities
_____ attempts to create an association between a response (e.g., buying a brand) and some outcome
(e.g., satisfaction) that serves to reinforce the response. - ANSWER-A) Operant conditioning
_____ attempts to create an association between a stimulus (e.g., brand name) and some response
(e.g., behavior or feeling). - ANSWER-C) Classical conditioning
_____ consists of trustworthiness and expertise. - ANSWER-D) Source credibility
_____ continue to buy the same brand though they do not have an emotional attachment to it.
A) Repeat purchasers
B) Brand loyals
C) Committed customers
D) Satisfied buyers
E) Referred buyers - ANSWER-A
_____ continue to buy the same brand though they do not have an emotional attachment to it. -
ANSWER-Repeat purchasers
_____ deals with the mature market and is based on the theory that people change their outlook on life
when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or
developing chronic health conditions.
A) Demographics
,Consumer Behavior – Comprehensive
Test
B) Gerontographics
C) Cognitive psychology
D) Cohort analysis
E) Generational analysis - ANSWER-B
_____ describe a population in terms of its size, structure, and distribution.
A) Economics
B) Demographics
C) Psychographics
D) Geographics
E) Lifestyles - ANSWER-B
_____ have experienced health problems which limit their physical abilities and frequently their financial
capability. This segment is also a key market for retirement communities and assisted-living housing.
While seniors in this group acknowledge their limits, they also maintain a positive self-esteem and seek
to get the most out of life. Independence and socializing are important as is remaining stylish in their
dress.
A) Healthy Hermits
B) Ailing Indulgers
C) Ailing Outgoers
D) Frail Recluses
E) Healthy Recluses - ANSWER-C
_____ indicates motivation or interest in a specific product category, and it can be temporary or
enduring.
A) Ability
B) Product involvement
C) Cognition
D) Focused attention
E) Interest - ANSWER-B
_____ involve(s) the use of an unexpected twist or artful deviation in how a message is communicated
either visually in the ad's picture or verbally in the ad's text or headline.
, Consumer Behavior – Comprehensive
Test
A) Rhetorical figures
B) Proximity
C) Ambush marketing
D) Contextual figures
E) Affective interpretation - ANSWER-A
_____ involves creating or sponsoring an event that has a particular appeal to a market segment. -
ANSWER-Event marketing
_____ involves incorporating brands into movies, television programs, and other entertainment venues
in exchange for payment or promotional or other consideration, with the goal being to add realism to
the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner.
A) Ad integration
B) Product integration
C) Brand integration
D) Product placement
E) Product synergy - ANSWER-D
_____ involves presenting an incomplete stimulus with the goal of getting consumers to complete it and
thus become more engaged and involved.
A) Proximity
B) Ambush marketing
C) Closure
D) Inference
E) Figure-ground - ANSWER-C
_____ involves presenting the stimulus in such a way that it is perceived as the focal object to be
attended to and all other stimuli are perceived as the background.
A) Proximity
B) Closure
C) Inference
D) Figure-ground
E) Fore-ground - ANSWER-D
