MKT 4440 (Midterm) || with 100% Errorless Answers.

3rd party companies correct answers companies that do research on 1st party companies ex. Hootsuite & sport social 1st party companies correct answers social media websites ex. Facebook, Instagram, and Snapchat Hootsuite correct answers - 3rd party company - keeps up with important trends - social media management platform - can schedule posts on social media - fancy CRM system CRM correct answers - customer relationship management - collects info about customers and gives it to you in easy-to-read ways Sprout Social correct answers - 3rd party company - more of a blog that talks about how to use social media Clue Train Manifesto correct answers - collection of around 95 theses talking about the state of marketing - first real big work that discussed societal implications of digital media and digital marketing The Strength of Weak Ties (article) correct answers - looking at how info travels between people - weak ties help info spread, not strong ties brand equity correct answers - the social value of a well-known brand name - measure via opinions brand value correct answers - dollar amount the brand is worth - ex. apple, tiffany USP correct answers - Unique selling point thing that makes your brand stand out compared to competitors Porter's 5 Forcers correct answers - part of strategic management - way to look at what affects the company 1. threats of new entrants 2. threats of substitutes 3. bargaining power of buyers 4. bargaining power of sellers 5. rivalry with competition The 4 P's correct answers product, place, promotion, price