MKT 4440 Final || with Complete Solutions.

"improve ""place"" on the internet correct answers - search engine optimatize + paying - better business bureau web page - right affiliates/links - presence on social networks " "distribution channel correct answers producer - consumers multiple options/method of getting from one to the other things to consider: direct to consumer may cause problems, get dropped from middle man, middle man can give you feedback " added value of intermediaries correct answers - producer doesn't have to contact multiple consumers, just one intermediary "online channel intermediaries correct answers - content sponsorship - infomediaries - intermediary model " "content sponsorship correct answers focused but not too focused - CNET.com (electronics), (specifically crawlers and christian) business plan and management importance - iVillage, mismanagement led to crash " "infomediaries correct answers epinions; special interest groups information providers, where consumers can go to get info " "intermediary model correct answers putting buyers and sellers together, but not acting as an agent for either - brokerage models - agent models for sellers and buyers (e.g. affiliate, real estate agent for each side) (someone acting on behalf of either party) - online retailing (e.g. amazon, brick and mortar company w online site) " "affiliate programs correct answers 1. consumer shops 2. consumer clicks and buys at seller 3. seller pays affiliate " "online retailing: e-commerce correct answers - what US consumers buy online