MKT 4440 Exam 3 || with Errorless Solutions 100%.

Need recognition, search for information, Eval of alternatives, Choice, post choice correct answers 5 steps of decision making process (answer labeled like aaa, bbb, ccc, etc) need recognition correct answers consumer perceives a difference between actual state and desired state ongoing, pre-purchase, internal (memory), external (google) correct answers 4 steps to search behavior (answer labelled as aaa,bbb,ccc, etc) ongoing search behavior correct answers · search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic, always searching pre-purchase search behavior correct answers · search effort aimed at finding information to solve an immediate problem internal search behavior correct answers memory based related directly to past experiences external search behavior correct answers search effort using google or speaking with others § gathering info from external sources factors of external search behavior correct answers · ease of obtaining info from the source, objectivity of source, trustworthiness of source, how timely the information can be obtained factors influencing amount of search correct answers § product experiences, involvement, perceived risk, value of search effort, time availability, attitudes towards shopping, personal factors, situational influences search regret correct answers o negative emotions that come from failed search processes o ex. childers nyc vacation information overload correct answers o situation in which consumers are presented with so much information that they cannot assimilate the variety of information presented rational, experimental, Behavioral influence correct answers 3 types of decision making perspectives (labelled as aaa,bbb,ccc, etc) rational perspective correct answers o Consumers are rational and they carefully arrive at decisions. assumes consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy