MKT 4440 Exam 2 || Already Passed.

reference group correct answers individuals who have significant relevance for a consumer and who have an impact on the consumers evaluations, aspirations, and behavior group influence correct answers ways in which group members influence attitudes, opinions, and behaviors of others within the group aspects of group life correct answers share common goals and interests, communicate with and influence one another, share a set of expectations, rules and roles, view themselves as members of a common social unit ingroup correct answers a group that a person identifies with as a member outgroup correct answers a group with which a person does not usually identify primary group correct answers group that includes members that have frequent, direct contact with one another secondary group correct answers group that a consumer belongs to but does not have as frequent contact or influence with brand community correct answers - secondary group - group of members who develop relationships based on shared interests or product usage formal group correct answers formally becomes a member, such as a church congregation set of stated rules, accepted values, and codes of conduct informal group correct answers a group that has no membership or application requirements , such as groups that meet to exercise or go to sporting events aspirational group correct answers a group in which a consumer desires to become a member dissociative group correct answers a group to which a consumer does not want to belong, such as republicans not wanting to be associated with democrats conformity correct answers occurs when an individual yields to the attitudes and behaviors of other consumers authority correct answers refers to the ability of a person or group to enforce the obedience of others peer pressure correct answers the pressure an individual feels to behave in accordance with group expectations