COM2604 Assignment 1 Semester 2 2024 | Due 21 August 2024

COM2604 Assignment 1 Semester 2 2024 | Due 21 August 2024. All questions answered with references. QUESTION 1 STUDY UNIT 3 Approaches to the study of mass communication When we attempt to describe, interpret, evaluate and predict a phenomenon, in this case mass communication, understanding said phenomenon is key. Various factors influence this. 1.1 In a short paragraph, present a well-formulated definition of mass communication using your own examples to substantiate your answer. (5) 1.2 Further to the above, there are various perspectives on mass communication. Briefly mention each of these and their specific emphasis. (5) 1.3 The theoretical approach you use also holds certain implications for your understanding of mass communication. Briefly discuss the main characteristics of the two approaches listed below: 1.3.1 The technological determinism approach. (5) 1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20] QUESTION 2 STUDY UNIT 4: THE ROLE AND FUNCTIONS OF THE MEDIA For the purposes of answering this question please study-read study unit 4 in your study guide. It is crucial for you to also refer to the relevant sections in your prescribed book. 2.1 Briefly define the following concepts as they relate to the media: 2.1.1 Functionalism (3) 2.1.2 Political functions of the media in a democracy (3) 2.1.3 Media pluralism (3) 2.2 Discuss how the African philosophy of ubuntu might function as a normative theory for the mass media in the South African context (or your own context if you reside outside South Africa). Take into account the following criteria in your discussion: 2.2.1 An overview of the characteristics of ubuntu. (3) 2.2.2 The possible influence of ubuntu on journalistic values. (3) 2.2.3 The consequences of ubuntu as normative framework for the media. (3) 2.2.4 In conclusion, state your opinion, with at least two reasons, on the feasibility of ubuntu as normative theory for the mass media in the South African context (or your own context if you are not from South Africa). (2) [TOTAL 20] QUESTION 3 STUDY UNIT 5: THE EFFECTS OF MASS COMMUNICATION (EFFECT STUDIES) Discuss and explain Gauntlett’s following points of criticisms against the effects paradigm. 3.1 The effects model deals with the social problems backwards. (6) 3.2 The effects model treats children as inadequate. (4) 3.3 The effects model inadequately defines its own objectives. (4) 3.4 The effects model is selective in its criticisms of media descriptions of violence. (6) [TOTAL 20] QUESTION 4 STUDY UNIT 6 MEDIA CULTURE AND THE IDEOLOGY POWER OF THE MEDIA Various ideologies are present in the different media texts we are confronted with on a daily basis. As we read newspapers, listen to the radio or watch television, we are exposed to different ideologies. We may share the same ideology or those represented by the media could be totally different from our own (Cilliers, Breet-van Niekerk, Kirsten & Reid 2007:64). As we study the media, it is important to understand the role of the media in representing different ideologies. 4.1 Define ideology. (5) 4.2 Ideology has an important social function which allows society to function in an ordered way. Briefly discuss this statement. (5) 4.3 Provide a definition of the term "false consciousness". (5) 4.4 Provide two major shortcomings of Marxist theory. (5) [TOTAL 20] QUESTION 5 STUDY UNIT 7 GLOBALISATION Despite social sciences focusing on economics and politics, ICTs also have a significant cultural impact on the macro and personal levels. Critically discuss the role of ICTs in understanding culture, identity and democracy. [TOTAL 20]