Exam (elaborations) Hubspot Inbound

_________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for. - ANSRankBrain __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior. - ANSHotjar A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. - ANSTrue All of the following are examples of a SMART goal EXCEPT: - ANSSignificantly reduce the amount of time the team spends on creating content. All of the following are helpful ways to promote your pillar pages on your website EXCEPT: - ANSA link on every website page even if the content isn't relevant All of the following are metrics you need to track in your social media audit EXCEPT: - ANSThe bounce rate By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? - ANS Contact management is an important piece of lead nurturing because it helps you understand the contacts you're reaching out to. What is the definition of contact management? - ANSContact management is a strategy that focuses on using a software program to easily store and source a contact's information. Define A Conversion Path. - ANSThe method by which you encourage someone on your site to move down your funnel. Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT: - ANSAdding more buttons to your page to frame the conversion How do you calculate a conversion rate? - ANSdivide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it. How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? - ANS4 weeks