Chapter 12 Quiz
What are the two distinct markets toward which sales promotions can be targeted? -
ANS-consumers and members of the marketing channel
The two types of distribution channels are: - ANS-industrial and consumer
When Nike donated $25,000 to a low-income area to provide job training, it received
free and positive _____ in the news media. - ANS-publicity
How do distribution channels improve product distribution? - ANS-Distribution channels
reduce the number of transactions needed to get the product from the manufacturer to
the consumer
Independent wholesalers that buy goods from manufacturers on their own account and
then resell them to other businesses are: - ANS-merchant wholesalers
_____ is the act of informing, persuading, and reminding the target market about a
product. - ANS-Promotion
Manufacturers' representatives usually: - ANS-do all of the above
In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen
as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as
one of the key gadgets in the film. The use of the Cross pen is an example of: -
ANS-product placement
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the
cola dropouts." The purpose of this advertising campaign was most likely to: - ANS-get
customers to try the new product
Which of the following is a type of sales promotion that can be used if the organization's
goal is to increase brand loyalty? - ANS-frequent-buyer programs
What is the final step in the selling process? - ANS-following up on sales
Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company
also operates retail clothing stores under the name Hollister, which are targeted to 14-
What are the two distinct markets toward which sales promotions can be targeted? -
ANS-consumers and members of the marketing channel
The two types of distribution channels are: - ANS-industrial and consumer
When Nike donated $25,000 to a low-income area to provide job training, it received
free and positive _____ in the news media. - ANS-publicity
How do distribution channels improve product distribution? - ANS-Distribution channels
reduce the number of transactions needed to get the product from the manufacturer to
the consumer
Independent wholesalers that buy goods from manufacturers on their own account and
then resell them to other businesses are: - ANS-merchant wholesalers
_____ is the act of informing, persuading, and reminding the target market about a
product. - ANS-Promotion
Manufacturers' representatives usually: - ANS-do all of the above
In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen
as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as
one of the key gadgets in the film. The use of the Cross pen is an example of: -
ANS-product placement
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the
cola dropouts." The purpose of this advertising campaign was most likely to: - ANS-get
customers to try the new product
Which of the following is a type of sales promotion that can be used if the organization's
goal is to increase brand loyalty? - ANS-frequent-buyer programs
What is the final step in the selling process? - ANS-following up on sales
Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company
also operates retail clothing stores under the name Hollister, which are targeted to 14-
