Analysis also helped Tesla design better business strategies because they already have all of the
information about the company's capabilities, customers, external and internal factors that may
influence the business's success. As a result, this analysis assisted Tesla in identifying the
company's strengths, weaknesses, opportunities, and threats. The analysis resulted in Tesla in
determining the next step they need to take in the marketplace in order to sustain and achieve
further success.
Merit 3 Task:
Assess the effect of the business environment on your chosen
business
Coved Impact on Tesla environment
The impact of Coved had a severe effect on Tesla's
business environment. The UK and other governments
imposed numerous restrictions and regulations on the
electric vehicle industry, which had both a positive and
negative impact on Tesla. One positive impact Coved
had on Tesla was through the placement of the
lockdown, which caused people to isolate themselves in
their homes, which led Tesla to attract a large number of
suspects and potential consumers to their business via
social media. Furthermore, many countries were
implementing and fully adopting lockdowns, which ultimately benefited Tesla as they began
growing and seeing a rapid surge in popularity than ever before via digital platforms, the most
prominent of which was Twitter. Moreover the introduction and adoption of the lockdown
resulted in a massive ramp up in individuals communicating and using social media, which was
advantageous for Tesla because they focus on marketing their products through social media,
so the lockdown which happened due to the Covid-19 pandemic had immensely expanded and
increased the growth of social media users which then resulted in Tesla increased brand
awareness, resulting in greater recognition and product publicity. Ultimately the lockdown
caused by the Covid-19 pandemic influenced a massive surge in Tesla popularity through social
media which led increased consumer recognition and gave Tesla a competition advantage over
other EV car manufacturers through promotional advertisement of their electric vehicles will
gain immense attention and attraction due to many people being at home and increase use of
information about the company's capabilities, customers, external and internal factors that may
influence the business's success. As a result, this analysis assisted Tesla in identifying the
company's strengths, weaknesses, opportunities, and threats. The analysis resulted in Tesla in
determining the next step they need to take in the marketplace in order to sustain and achieve
further success.
Merit 3 Task:
Assess the effect of the business environment on your chosen
business
Coved Impact on Tesla environment
The impact of Coved had a severe effect on Tesla's
business environment. The UK and other governments
imposed numerous restrictions and regulations on the
electric vehicle industry, which had both a positive and
negative impact on Tesla. One positive impact Coved
had on Tesla was through the placement of the
lockdown, which caused people to isolate themselves in
their homes, which led Tesla to attract a large number of
suspects and potential consumers to their business via
social media. Furthermore, many countries were
implementing and fully adopting lockdowns, which ultimately benefited Tesla as they began
growing and seeing a rapid surge in popularity than ever before via digital platforms, the most
prominent of which was Twitter. Moreover the introduction and adoption of the lockdown
resulted in a massive ramp up in individuals communicating and using social media, which was
advantageous for Tesla because they focus on marketing their products through social media,
so the lockdown which happened due to the Covid-19 pandemic had immensely expanded and
increased the growth of social media users which then resulted in Tesla increased brand
awareness, resulting in greater recognition and product publicity. Ultimately the lockdown
caused by the Covid-19 pandemic influenced a massive surge in Tesla popularity through social
media which led increased consumer recognition and gave Tesla a competition advantage over
other EV car manufacturers through promotional advertisement of their electric vehicles will
gain immense attention and attraction due to many people being at home and increase use of
