Exam (elaborations) MKT824 CONSUMER BEHAVIOUR

Tell us about your most successful campaign. Purpose of this question: The question helps in learning about the skill set of the candidate through their past experience. What to listen for in candidate response: Candidate should thoroughly explain all about their most successful campaign. Tell us about your most challenging marketing campaign. What did you learn from it? Purpose of this question: The question is designed to understand how well the candidate reacts to challenges. What to listen for in candidate response: The candidate should explain their personal experience to how they deal with a challenging situation. Have you ever been faced with an ethical dilemma in your job? How did you react to it? Purpose of this question: The question is used to determine the ethical decision making of the candidate. Marketing Associate Interview Questions and Answers PDF | Xobin [Downloaded] 5 What to listen for in candidate response: You should pay attention to the reaction of the candidate and their reason for reacting so. Tell us about an experience where you worked on an integrated marketing campaign. Purpose of this question: The question helps in determining the skill level of the candidate. What to listen for in candidate response: The candidate should provide some evidence or example of their experience in their integrated marketing campaign. Describe your typical work week on your previous job as a marketing associate. Purpose of this question: The question helps you to understand the way of working of the candidate. What to listen for in candidate response: The candidate should explain their work week at their previous job. Tell us something that you have learned about marketing over a long period of time. Purpose of this question: The question helps in understanding if the candidate learns from their mistakes. What to listen for in candidate response: Top candidates will explain how they have learnt different things about marketing after all these years of experience. They also provide some examples from their past experience which show their growth over a period of time.