Exam (elaborations) Gmar7091

UNIT LESSON TITLE PAGE NO. I 1.1 Introduction to International Marketing 4 1.2 Transition From Domestic to International Marketing 10 1.3 International Market Entry Strategy 38 II 2.1 International Marketing Environment 70 2.2 Geographical and Demographic Environment of International Marketing. 87 2.3 Economic and Socio-Cultural Environment. 97 2.4 Political and Legal Environment Along with the Impact of Environment on International Marketing Decisions. 119 III 3.1 Product Decisions 148 3.2 Management of International Brands 175 IV 4.1 Pricing Decisions 200 4.2 International Pricing Policies and Strategies 211 4.3 Complexities and Issues in International Advertisement 223 4.4 Personal Selling & Sales Promotion 231 4.5 International Public Relations 238 V 5.1 Distribution Channels 244 5.2 International Logistics 256 1 MBA (International) III Semester Paper Code: MBIB 3004 PAPER - XIV Global Marketing Management Objectives To provide the knowledge of marketing management in the international perspectives, and To be able to decide suitable marketing strategies for the dynamic international market Unit – I Introduction to International Marketing - Nature and significance; Complexities in international marketing; Transition from domestic to transnational marketing; International market orientation- EPRG framework; International market entry strategies – market segmentation – Global market entry strategies Unit – II International Marketing Environment - Internal environment; External environment- geographical, demographic, economic, socio-cultural, political and legal environment; Impact of environment on international marketing decisions. Unit – III Product Decisions - Product planning for global markets; Standardisation vs Product adaptation; New product development; Management of international brands; Packaging and labeling; Provision of sales related services.