HubSpot Inbound Certification Study
Guide
Why use inbound marketing? - correct answer-• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? - correct answer-Analysis
What are the stages of inbound methodology? - correct answer-Attract,
convert, close, delight
What are the fundamentals of inbound success? - correct answer-• Use
buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? - correct answer-represents ideal customer, created
based on research, universally useful across all industries, profile stories
Why use buyers journey? - correct answer-Active research process that a
potential customer goes through leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? - correct answer-Awareness,
Consideration, Decision
Why create remarkable content? - correct answer-content and context are
both important
What is the definition of content? - correct answer-
What is the definition of context? - correct answer-
, Why leverage your content? - correct answer-Delivery makes content relevant
Enables achievement of business goals: different techniques for different
goals
What do inbound strategies look like? - correct answer-Designed to attract,
convert, close and delight specific personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
Elaborate on strategies.... - correct answer-
ATTRACT: What is optimization and why do you need it? - correct answer-the
act, process or methodology of making something as fully perfect, functional
or perfect as possible
website optimization can pertains to any stage of inbound methodology, but
fully optimized websites work in all stages
Still refers to search engine optimization
ATTRACT: Who do you optimize your site for? - correct answer-• Searchers
(buyer personas)
• Search engines
• 200 different rank factors google looks at
• Creating quality content for buyer personas, great ranking will follow
ATTRACT: How to optimize your website? - correct answer-• understand
buyer persona (determines how to design and layout site, including language
usage/content)
• Determine the type of optimization
• Depends on a company's long term or short term goals
• Make site easy to understand, to crawl
• Searchers want something easy to understand
• Search engines want to crawl easily, too
Guide
Why use inbound marketing? - correct answer-• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? - correct answer-Analysis
What are the stages of inbound methodology? - correct answer-Attract,
convert, close, delight
What are the fundamentals of inbound success? - correct answer-• Use
buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? - correct answer-represents ideal customer, created
based on research, universally useful across all industries, profile stories
Why use buyers journey? - correct answer-Active research process that a
potential customer goes through leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? - correct answer-Awareness,
Consideration, Decision
Why create remarkable content? - correct answer-content and context are
both important
What is the definition of content? - correct answer-
What is the definition of context? - correct answer-
, Why leverage your content? - correct answer-Delivery makes content relevant
Enables achievement of business goals: different techniques for different
goals
What do inbound strategies look like? - correct answer-Designed to attract,
convert, close and delight specific personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
Elaborate on strategies.... - correct answer-
ATTRACT: What is optimization and why do you need it? - correct answer-the
act, process or methodology of making something as fully perfect, functional
or perfect as possible
website optimization can pertains to any stage of inbound methodology, but
fully optimized websites work in all stages
Still refers to search engine optimization
ATTRACT: Who do you optimize your site for? - correct answer-• Searchers
(buyer personas)
• Search engines
• 200 different rank factors google looks at
• Creating quality content for buyer personas, great ranking will follow
ATTRACT: How to optimize your website? - correct answer-• understand
buyer persona (determines how to design and layout site, including language
usage/content)
• Determine the type of optimization
• Depends on a company's long term or short term goals
• Make site easy to understand, to crawl
• Searchers want something easy to understand
• Search engines want to crawl easily, too
