Chapter 12-15 Final Exam. Top Mark A+

critical to determine accuracy What kind of sampling matches the demographics of the people polled? quota sampling Why is it important to know when a poll was taken? Opinions shift over time It is important to know who paid for a poll because the people who pay have a vested interest in the outcome When developing a survey instrument, it is important to pay attention to the wording of survey questions because wording can skew responses Who selects the participants in a straw poll? respondents themselves 900-number phone surveys are an example of straw pulling Newspapers conduct people-on-the-street interviews becase they are circulation builders Congressional investigations into false and inflated claims about broadcast ratings prompted networks to create the Broadcast Ratings Council