BU352 FINAL EXAM | 100 CORRECT ANSWERS | LATES UPDATE
Complexity of products ANSWER: Core customer value, actual product, and associated services. types of products ANSWER: specialty, shopping, convenience, unsought product mix ANSWER: complete set of all products and services offered by a firm product lines ANSWER: groups of associated items, such as those that consumers use together or think of as part of a group of similar products product category ANSWER: an assortment of items that the customer sees as reasonable substitutes for one another product mix depth and product line depth ANSWER: breadth = # of product lines offered by the firm depth = # of product categories w/in a product line value of branding ANSWER: - Brands Facilitate Purchasing - Brands Establish Loyalty - Brands Protect From Competition - Brands Reduce Marketing Costs - Brands Are Assets - Brands Impact Market Value branding 3 areas ANSWER: 1. brand equity 2. brand ownership 3. brand na
Información del documento
- Subido en
- 10 de junio de 2024
- Número de páginas
- 20
- Escrito en
- 2023/2024
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
