THM Final Exam Study Guide

THM Final Exam Study Guide In this approach, organizations recognize that consumers have many options, try to communicate information to consumers about how their product solves the consumers' needs, stress quality, and emphasize consumer satisfaction. - Marketing Orientation Which of the following is the best response to the statement "tourism is an industry" - Strong disagreement since industries are defined by their inputs and its production functions while tourism is defined by who its customers are This part of the destination mix affects the general feeling of welcome the visitor receives. - Hospitality resources The phenomenon where more interaction between places happens since the cost ( in terms of money/time/effort) to travel between those two places has decreased is known as: - Time- space convergence Which of the following sets of characteristics best describe experiences? - Memorable, personal, sold by stagers, enhanced by sensations In class we suggested that these five key terms can be used to identify when the movement of people from place to place should be considered tourism. - Temporary, voluntary, round-trip, non-recurrent and relatively long A hotel room with many informational table cards on counters and tables would likely be violating which of Pine and Gilmore's experience design principles? - Eliminate negative cues If we say that countries are converging in terms of health and wealth, we mean that: - Differences among countries are decreasing Based on the video we watched and discussed, which of the following is the best answer to the question, "what makes a place a country?" - If other countries recognize it as a country These are the central part of the destination mix: - Attractions and Events What does service heterogeneity mean? - Services have the potential for high variability in their quality Which of the following terms is best described as a state of mind that entails personal freedom of choice and intrinsic motivation? - Leisure Based on UNWTO definitions, what is the difference between an international tourist and an international excursionist? - A tourist stays at least one night while an excursionist does not spend the night in a foreign country These types of travelers are not counted as part of international tourism statistics. - Temporary workers Which answer represents the best reason why it is very important to try to synchronize demand for and supply of tourism? - Because services are perishable Which of the following statements is the best description of the history of tourism? - In the past, reasons people traveled were similar to today's reasons for travel. In the past, size of the market for travel was small; today it is a mass market Strange and her colleagues wrote that "Every visitor experiences an attraction, but how they experience it depends on __________" - The activity they select Historically within a country, and when we make comparisons across countries, which of the following statements is true about child mortality and the average number of babies a woman has? - When child mortality is low, women have fewer babies Travelers are more likely to: - Visit places close to their homes rather than places that are further from their homes Pine and Gilmore suggested that two important parts of customer experience are: - Customer participation AND connection with the environment When describing the five key experience design principles, Pine and Gilmore use the Forum Shops in Las Vegas as an example of which design principle? - Theme the experience What kind of attraction is best described by this definition: Attractive enough to be the fundamental motivation for visits and can satisfy visitors for several days? - Primary destination Managers at the Rainforest Cafe trained their employees to say "Your adventure is about to begin" rather than "Your table is ready" What is this an example of? - Harmonize the impression with positive cues Which one statement best describes experiences? - Companies stage experiences whenever they engage customers in a personal and memorable way We described a consumer decision making model that involved five stages: need recognition, information search, pre-purchase evaluation, purchase, and post-purchase evaluation, plus a feedback loop. We also talked about teaching consumers that our product satisfies their needs so they learn not to do the full five step model. What changes when consumers learn to become habitual decision makers? - They don't do the information search step and they don't do the pre-purchase evaluation step What are negative Socio-Cultural impacts of tourism? - Loss of indigenous identity, Cultural clashes, physical influences causing social stress, ethical issues In American culture there is an emphasis on competition. - true In American culture there is an emphasis on youthfulness. - true In American culture there is an emphasis on the group rather than the individual. - false Is the following a characteristic of business travelers or of leisure travelers - they travel frequently? - Business traveler characteristic