Solving
Definitions
Crealive Thinking: the ability to think of orignal/new ideas that apply to solutions
Routine Thinking: a series of steps of doing things the same way
Business Practice: any strategy or activity used by a business to manage and reach its
operational objectives
Force Field Analysis: a framework based on the assumption that there are forces for &
against that influence a situation
Generation of ideas: a creative process that involves the thinking and development of new
ideas
Conventional Solutions : expected solutions in response to situations
Non-conventional Solutions: Solutions obtained through using creativing thinking
Creative Thinking
meaning
↳ CT is when people are able to think of new original approaches + ideas to find
solutions
Routine Thinking
• associated with LEFT brain → logical thought + methodical way of doing things
• consistent /normal thinking is applied to specific situation
• doing same way → same result because past decisions used to solve current