Sports Marketing Final Exam 2024 Questions With
Complete Solutions!!
1. What is marketing myopia?
a. The practice of defining a business in terms of goods and services rather than in
terms of the benefits sought by customers
b. Organizations that do recognize that industries relate, such as sport and
entertainment
c. Marketing focused on eliminating the needs of consumers rather than on
producing and selling products
d. All of the above ✔✔A
2. Elements of the sport marketing mix include
a. Product
b. Pricing
c. Promotion
d. All of the above ✔✔D
3. When the marketing mix is coordinated and integrated successfully the end
result is __________?
a. Enhancement of Marketing Programs
b. Enhancement of Strategic Market Strategies
c. Enhancement of Marketing Orientation
d. All of the above ✔✔D
,4. Sports marketing is the specific ________ of marketing principles and processes
to sport products and to the marketing of non-sports products through
association with sport.
a. Assessment
b. Practice
c. Planning
d. Application ✔✔D
5. The strategic sports marketing process is the process of ____________
marketing efforts to meet organizational goals and satisfy consumers' needs.
a. Planning, implementing, and assessing
b. Planning, distributing, and implementing
c. Planning, implementing, and controlling
d. Planning, marketing, and implementing ✔✔C
6. What is market orientation?
a. The way sports products are delivered to fans.
b. The way that the products are presented.
c. Creating a product that meets consumer's needs while achieving the
organization's objectives.
d. Presenting the sports products in a timely fashion to fans. ✔✔C
7. What is defined as, the specific application of marketing principles and
processes
a. Sport marketing
b. Sport
,c. Marketing myopia
d. Marketing orientation ✔✔A
8. The _______________ is the process of planning, implementing, and
controlling marketing efforts to meet organizational goals and satisfy consumers'
needs.
a. Strategic sports marketing process
b. Marketing Mix
c. Promotional Process
d. Athletics Management ✔✔A
9. How can sport organizations eliminate marketing myopia?
a. Distributing a large quantity of products quickly and efficiently.
b. Focusing on meeting the needs of consumers rather than selling products.
c. Producing mass amounts of sports products.
d. Determining how to maximize profit through the sales of goods and services.
✔✔B
10. The roots of sport marketing in North America began back in 1852, when a
railroad official working together with a group of local businessmen believed they
could garner enough interest in the marketing and staging of an event to produce
economic and commercial profits. What was the event that these entrepreneurs
marketed?
a. A rowing match between Harvard and Yale
b. A baseball game between the New York Yankees and Boston Red Sox
c. A heavy weight Boxing match
, d. A Thoroughbred Horse Race ✔✔A
11. What is/are tangible, physical products that offer benefits to consumers?
a. Services
b. Goods
c. Compensation
d. Profits ✔✔B
12. Sport Marketing: The specific application of marketing principles and
processes to sport products and to the marketing of non-sports products through
association with sport.
a. TRUE
b. FALSE ✔✔TRUE
13. What is sports marketing?
a. The application of marketing principles, processes, and non-sports products
through association with sport
b. Promotions or sports agents saying, Show me the money
c. Consumers watching Monday Night Football
d. The influence of outside organizations that affect the process in which
marketers strategize in their decision making ✔✔A
14. What movement, through minorities in sport, helped sports marketing grow?
a. Black Consciousness Movement
b. Civil Rights Movement
Complete Solutions!!
1. What is marketing myopia?
a. The practice of defining a business in terms of goods and services rather than in
terms of the benefits sought by customers
b. Organizations that do recognize that industries relate, such as sport and
entertainment
c. Marketing focused on eliminating the needs of consumers rather than on
producing and selling products
d. All of the above ✔✔A
2. Elements of the sport marketing mix include
a. Product
b. Pricing
c. Promotion
d. All of the above ✔✔D
3. When the marketing mix is coordinated and integrated successfully the end
result is __________?
a. Enhancement of Marketing Programs
b. Enhancement of Strategic Market Strategies
c. Enhancement of Marketing Orientation
d. All of the above ✔✔D
,4. Sports marketing is the specific ________ of marketing principles and processes
to sport products and to the marketing of non-sports products through
association with sport.
a. Assessment
b. Practice
c. Planning
d. Application ✔✔D
5. The strategic sports marketing process is the process of ____________
marketing efforts to meet organizational goals and satisfy consumers' needs.
a. Planning, implementing, and assessing
b. Planning, distributing, and implementing
c. Planning, implementing, and controlling
d. Planning, marketing, and implementing ✔✔C
6. What is market orientation?
a. The way sports products are delivered to fans.
b. The way that the products are presented.
c. Creating a product that meets consumer's needs while achieving the
organization's objectives.
d. Presenting the sports products in a timely fashion to fans. ✔✔C
7. What is defined as, the specific application of marketing principles and
processes
a. Sport marketing
b. Sport
,c. Marketing myopia
d. Marketing orientation ✔✔A
8. The _______________ is the process of planning, implementing, and
controlling marketing efforts to meet organizational goals and satisfy consumers'
needs.
a. Strategic sports marketing process
b. Marketing Mix
c. Promotional Process
d. Athletics Management ✔✔A
9. How can sport organizations eliminate marketing myopia?
a. Distributing a large quantity of products quickly and efficiently.
b. Focusing on meeting the needs of consumers rather than selling products.
c. Producing mass amounts of sports products.
d. Determining how to maximize profit through the sales of goods and services.
✔✔B
10. The roots of sport marketing in North America began back in 1852, when a
railroad official working together with a group of local businessmen believed they
could garner enough interest in the marketing and staging of an event to produce
economic and commercial profits. What was the event that these entrepreneurs
marketed?
a. A rowing match between Harvard and Yale
b. A baseball game between the New York Yankees and Boston Red Sox
c. A heavy weight Boxing match
, d. A Thoroughbred Horse Race ✔✔A
11. What is/are tangible, physical products that offer benefits to consumers?
a. Services
b. Goods
c. Compensation
d. Profits ✔✔B
12. Sport Marketing: The specific application of marketing principles and
processes to sport products and to the marketing of non-sports products through
association with sport.
a. TRUE
b. FALSE ✔✔TRUE
13. What is sports marketing?
a. The application of marketing principles, processes, and non-sports products
through association with sport
b. Promotions or sports agents saying, Show me the money
c. Consumers watching Monday Night Football
d. The influence of outside organizations that affect the process in which
marketers strategize in their decision making ✔✔A
14. What movement, through minorities in sport, helped sports marketing grow?
a. Black Consciousness Movement
b. Civil Rights Movement
