MGCR 423 Final || with 100% Accurate Solutions.
operational effectiveness correct answers -performing similar activities (that go into creating, producing, selling, and delivering a product/service) better than rivals perform them -includes but is not limited to efficiency problem with op effectiveness from a competitive standpoint correct answers best practices are easily emulated productivity frontier correct answers the max value a company can deliver at a given cost, given the best available tech, skills, and management techniques strategic positioning correct answers perform different activities from rivals, or similar activities in different ways 3 key principles that underlie strategic positioning correct answers 1. strat is the creation of a unique & valuable position, involving diff activities 2. strat requires you to make trade-offs in competing (choose what not to do) 3. strat involves creating "fit" among a company's activities Is operational effectiveness strategy? correct answers No. OE is necessary but not sufficient superior profitability derives from 2 sources correct answers 1. deliver greater value = charge higher avg unit prices 2. greater efficiency = lower avg unit costs Competition based on OE alone is ____ correct answers mutually destructive, leading to wards of attrition that can be arrested only by limiting competition (i.e,. buying them up, folding, etc.) strategy rests on ___ correct answers unique activities what turns a marketing concept into a strategic position is the correct answers tailored set of activities that make it work 3 bases of strat positioning correct answers 1. variety-based positioning 2. needs-based position 3. access-based positioning whatever the basis, positioning requires correct answers a tailored set of activities because it is always a function of differences on the supply side what is strategy? (5) correct answers -the creation of a unique and valuable position, involving a different set of activities
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- Subido en
- 1 de mayo de 2024
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- Escrito en
- 2023/2024
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- Examen
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