LSUS ISDS 705 Module 6 Complete Solutions

LSUS ISDS 705 Module 6 Complete Solutions Market capitalization (market cap) ️The value of a firm calculated by multiplying its share price by the number of shares. Organic or Natural Search ️Search engine results returned and ranked according to relevance. Pagerank ️Algorithm developed by Google co-founder Larry Page to rank Web sites. Search Engine Optimization (SEO) ️The process of improving a page's organic search results Web Crawler ️This is a robot program that crawls through content on pages for any number of indexing reasons. For example, Google uses a crawler to index and sort pages for search. Keyword Stuffing ️Packing a Web site with unrelated keywords to attract higher-value contextual ads Spiders ️discovers documents for indexing and retrieval Social Influence Fraud ️Generating fake followers, likes, 1s, retweets, shares, or YouTube views Cache ️A temporary storage space used to speed computing tasks. Click Farms ️Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect. Server Farm ️Network of computer servers running software to coordinate their collective use Botnets (zombie networks) ️Infiltrated computers, linked and controlled by rogue software colos (colocation facilities) ️Warehouse-sized facilities where telecommunication firms and other corporations bring their fiber optic cables and networking equipment together so that they can exchange networking traffic. These are the interconnection points that help make the Internet function as a network of networks. fault-tolerant ️capable of continuing operation even if a component fails impressions ️the number of times an advertisement appears in front of the user targeting ️A strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers. Search Engine Marketing (SEM) ️The practice of designing, running and optimizing search engine ad campaigns. Keyword Advertising ️Advertisements that are targeted based on a user's query. pay-per-click ️revenue model in which advertisers display ads to potential customers for free and pay only when the customer clicks geotargeting ️identifying a user's physical location for the purpose of delivering tailored ads or other content Ad Network ️Links advertisers to websites and other content providers willing to host advertisements in exchange for payment Adsense ️web 2.0 product from google that searches an org's we site and inserts ads that match content on that site; when users click those ads google pays the org a fee