Marketing 351 Exam 2 CSUF Questions and answers 2024
What factors influence consumer behavior? - 1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcultural, and Social Class influences Social Factor - "Interaction influence" Includes the three types of Reference Groups: 1. Aspirational 2. Associative 3. Dissociative As well as opinion leaders and market mavens Aspirational Reference Group - A group that you do not belong to, but you aspire to become part of. (ex. - JV player wants to be on Varsity; wanting to move into a management role; wanting to look like a particular celebrity; wanting to act like your older siblings) Associative Reference Group - A group that you belong to. (ex. - I am a student at CSUF.) Dissociative Reference Group - A group you do not want to belong to. (ex. - Teens not wanting to act like their parents) Personal Factor - Influence from your life situation/experiences -- home, school, work, friends/family (person-to-person) (ex. - introvert or extrovert? hobbies? type A personality or type B?) Psychological Factor - Influence from within our own minds; how we go through the motions of buying decisions, etc.
Información del documento
- Subido en
- 24 de marzo de 2024
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- 4
- Escrito en
- 2023/2024
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- Examen
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- Preguntas y respuestas
