MSP 1011 Final Exam Latest Update

MSP 1011 Final Exam Latest Update Communication The process by people interactively create, sustain and manage meaning Interpersonal Communication Face to Face Medium Technological means of conveying a message Media Plural of medium Mediated Interpersonal Communication Use of media to talk directly with another person; phone call/texting Mass Communication Industrialized production and multiple distributions of messages through technological devices Mass Media The technological vehicles through which mass communication takes place. Also refers to the content carried and the companies who produce the content 4 characteristics of mass communication 1. Uses technology 2. Large Scale enforced by large company 3. Reaches Large number of people (masses) 4. members don't know each other Media Convergence Technology allows users to consume media on different devices What is theory A systematic explanation of observed facts What is research the methodical gathering of data What is textual analysis A form of research; Content analysis of media in any form What is a survey A form of research; Information recorded from interviews or questionnaires. Often converted to numbers (aggregated) What is ethnography A form of research; understanding something from the point of view of those who are involved in it Two types of ethnography research High participation- ex. reporters embedded in troops Low participation- ex. using in-depth interviews to understand the POV of those involved What are experiments A form of research; observe a controlled cause and effect environment, repeat. Primary Research Finding out information from the source of the information Secondary Research Finding out information from previously accomplished research Communication Privacy Management Theory Theorist: Sandra Petronio What its about: interpersonal communication/social